Samsung has officially announced a global partnership with Warner Bros. Pictures and DC Studios in celebration of the highly anticipated theatrical release of “Supergirl.” The collaboration, unveiled on June 24, brings fans closer to the iconic DC superhero through exclusive digital artwork on the Samsung Art Store and an immersive Supergirl-themed experience featuring Samsung’s latest AI-powered TVs at the SM Mall of Asia Atrium.
The partnership highlights Samsung’s continued commitment to combining cutting-edge display technology with entertainment, offering fans unique ways to experience one of DC’s biggest superhero films of the year.
“Samsung’s display business has long been shaped by the way people engage with film, sports, games and art,” said Hun Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “Through this partnership with Warner Bros. Pictures and DC Studios, we are bringing together the exciting, intergalactic visual world of Supergirl with Samsung’s bold display experiences at home.”
Fans can now enjoy an exclusive Supergirl digital art collection through the Samsung Art Store, the premium digital art platform available on Samsung Art TVs. The limited-time collection features 15 stunning DC Comics-inspired artworks, celebrating Supergirl’s rich comic book legacy.
Available until March 8, 2027, the collection is accessible across Samsung’s expanded 2026 Art TV lineup, allowing users to transform their televisions into immersive digital art galleries featuring one of DC’s most beloved superheroes.
As part of the film’s global promotional campaign, Samsung launched the Supergirl Intergalactic Pop-Up Experience at the SM Mall of Asia Atrium, running from June 18 to 26, 2026.
Visitors can explore several interactive, movie-inspired installations while experiencing Samsung’s latest 2026 Vision AI TV lineup, including the Neo QLED, Samsung OLED TVs, gaming monitors, and premium home audio products.
The immersive activation features themed attractions such as:
- Supergirl’s Celebration Area
- Kara’s Ship
- The Intergalactic Bus Stop
- Greeting Wall
The exhibit allows fans to experience Samsung’s next-generation display technology while stepping into the visually stunning world of Supergirl.
Julie Moore, Head of Global Brand Partnerships at Warner Bros. Pictures, praised Samsung’s ability to bring the film’s spectacular visuals to life through its innovative technology.
“The compelling visual world that Craig Gillespie and his teams bring to life in Supergirl is unlike anything we’ve seen in the DC Universe, and Samsung, through their innovative Art Store, brings consumers together with their singular technology to deliver that experience on their screens. Having partnered with them on Superman, we were eager to work with them again to see how brilliant their Supergirl experience would be, and they delivered.”
As the global TV market leader for 20 consecutive years, Samsung continues to strengthen partnerships across the entertainment industry, connecting audiences with blockbuster films through innovative display technology, immersive retail experiences, and premium home entertainment solutions.
For more information about Samsung’s latest TVs, Vision AI displays, and entertainment experiences, visit Samsung’s official website.
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