The excitement is building as the Puregold Hakot Relay 2026 prepares for its grand finale in Manila on December 5, bringing together running enthusiasts, families, and communities for a one-of-a-kind race experience capped by an evening of live music featuring some of the country’s favorite performers.
Set at Burnham Green in Luneta, the Manila leg promises a day filled with friendly competition, teamwork, and community spirit. The celebration will culminate in the much-anticipated Panalong Sunset Concert, happening at 6:00 PM at the Quirino Grandstand, with performances from OPM favorites ALAMAT and Ben&Ben, alongside rising girl group XONARA.
More than an ordinary running event, the Puregold Hakot Relay challenges participants to navigate a race course while collecting groceries at designated stations. The unique format combines speed, endurance, and strategy, encouraging runners to work together as they make their way toward the finish line with their grocery haul.
Since making its debut in 2025, the Hakot Relay has steadily grown into a nationwide community event. Its 2026 series has already brought excitement to Iloilo and Southern Luzon, with the Manila edition serving as the third and final leg of the year. Beyond the competition, the event celebrates the value of teamwork and the simple joy of bringing home groceries to share with loved ones.
For Puregold Senior Marketing Manager Ivy Hayagan-Piedad, the Hakot Relay represents the company’s continuing commitment to creating meaningful experiences for its customers beyond their regular shopping trips.
“Now on its third and final leg this year, Puregold Hakot Relay continues to inspire us with the strong sense of community it brings together,” she said. “Seeing our customers show up with their families, friends, and fellow running advocates reminds us why we continue to create experiences like this. Their energy inspires Puregold to make every shopping trip more valuable because we want to offer more than just low prices—we want to give our customers meaningful experiences that they can enjoy and remember. This year’s Manila leg is also our way of giving back, as we welcome over 8,000 runners and help them bring home well-deserved groceries this Christmas season.”
ALAMAT, Ben&Ben, and XONARA to Headline Panalong Sunset Concert
Adding another layer of excitement to the Manila grand finale is the return of the Panalong Sunset Concert, which will bring Filipino musical talents together for an evening of entertainment.
Scheduled for 6:00 PM at the Quirino Grandstand, the concert will feature P-pop group ALAMAT, beloved OPM band Ben&Ben, and emerging girl group XONARA. Their performances are expected to make the celebration even more memorable, extending the festivities beyond the race course.
For those who are not registered runners but still want to experience the concert, the public can secure a free Panalong Sunset Concert Ticket with Sampling Pass on November 15. The offer is available to shoppers who purchase at least ₱3,000 worth of groceries at either Puregold Cubao or Puregold Qi Central.
Race Kit Claiming Schedule and Participating Puregold Branches
Registered participants can claim their official race kits from November 28 to December 3 at five designated Puregold branches:
- Puregold Cubao
- Puregold Paco
- Puregold Qi Central
- Puregold Tayuman
- Puregold Taytay
Participants must present their claim stubs at the same Puregold branch where they registered to receive their official event singlets and race bibs.
Meanwhile, finisher’s medals and Hakot loot bags, which include a grocery sling bag and finisher’s grocery bag, can be claimed on race day.
A Panalong Celebration to Close the 2026 Series
With more than 8,000 runners expected to participate, the Manila leg is shaping up to be the biggest celebration of the Puregold Hakot Relay’s 2026 series.
Combining fitness, friendly competition, grocery rewards, and live Filipino entertainment, the event reflects how community experiences can bring people together in meaningful ways. Whether running alongside friends and family or enjoying the performances at the Panalong Sunset Concert, attendees can look forward to a celebration that goes beyond the usual race-day experience.
Mark your calendars for December 5 at Burnham Green in Luneta as Puregold brings its 2026 Hakot Relay series to a close with a celebration of teamwork, generosity, and community.
Because with Puregold, the experience is always more than just shopping. It’s all about being Always Panalo.
For more updates and announcements, subscribe to the Puregold Channel on YouTube, like @puregold.shopping on Facebook, follow @puregold_ph on Instagram and Twitter, and @puregoldph on TikTok.
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