In recognition of Filipino’s love for shopping, Robinsons Land Corporation (RLC) finally launches its new and improved Robinsons Mall’s Privilege Card and named it the Robinsons Malls VIP Card.
Robinsons Malls (RM), one of the largest shopping malls and retailer operator in the Philippines, values Customer Experience and believes that their loyal patrons deserve only the best that’s why they have teamed up with more than 600 of their tenants in giving them special perks and premium discounts.
RM mentioned that the company’s thrust is give customers utmost satisfaction and that is the very essence of rebranding their privilege card into the Robinsons Malls VIP Card. Robinsons Malls treat their customers’ special like VIPs that’s why the card’s main features and benefits are centered on making their customers feel like a True VIP at any Robinsons Malls.
RM is aware that bulk of the spending that happens in their malls is mostly centered on shopping and dining. Considering the Philippines 66% increase in retail spending last year, RM wants to latch on this boom in increase spend that’s why they have chosen well-known brands to take part in their members benefits program for their VIP Cardholders. Brands like KFC, Max’s, Pizza Hut, Italiannis, Lay Bare, Adidas, Converse, Lacoste, Nike Forum have joined in the extravagant program.
Aside from this, sister company Robinsons Retail Holdings, Inc. (RRHI) of RLC takes part into this partnership through its anchor brands Robinsons Department Store, Robinsons Supermarket, Robinsons Handyman and True Value. Robinsons Movieworld, on the other hand, will be giving a Free Jumbo Popcorn to all Robinsons Malls VIP Cardholders, on their purchase of cinema tickets, to further delight them.
The VIP Card’s functionality goes beyond the perks and actually focuses more on giving comfort and convenience to its members. RM further mentioned that cardholders will enjoy the free use of the Pay CR Lounge, have an express lane at Robinsons Movieworld Galleria, enjoy VIP seats at special events and get firsthand sale alerts via SMS.
These benefits are further complemented with the free use of the Mobile phone charging stations at the mall’s Customer Service Center and a Free Giant Ice Cream sundae on the member’s Birthday.
Robinsons Malls aims to make this card the ultimate privilege card for Shopping that’s why they have coined together a very attractive benefits package for their cardholders.
Aside from shoppers, the VIP Card is also geared for the Robinsons Homes owners. This card aims to tie-in the Robinsons Malls brand to these homeowners and wants to make a impact in their everyday lifestyle. Robinsons recognizes the different needs of these Filipinos, whether housewives, yuppies or career-oriented individuals, RM feels that this card is the right fit for them because it can go hand in hand with how they shop for daily necessities such as groceries, or enjoy perks as part of their dining experience and go with them even as they shop to dress up their new home.
With this card’s main feature centered on consumer comfort, they know that these homeowners will surely love using their card at the nearby Robinsons Mall right next to their condo or property.