Last Sunday night I was invited to one of the biggest Year end party of 2012, the Generation SYKES. I arrived around 8pm and I really thought there’s a concert going on at SMX as more than 7 thousand SYKESers falling in line for registration. You don’t miss that seven thousand figures don’t you? Yes it was indeed the BIGGEST party I attended and covered for the year.
Hosted by three of the emerging, funniest and friendliest Radio DJs in town, Chico Garcia, Delamar and Gino Quillamor from The Morning Rush RX931, the part was indeed memorable as they are celebration their 15th year anniversary. Dressed in true ‘90s fashion, people were very excited to begin their journey down memory lane. Their nostalgia began from registration as SYKESers were serenaded by boy bands. Their next stop: the ‘90s inspired photo booths. Channeling the movie vibe, SYKESers posed a la MIB agents, Neo & Trinity and the iconic Jack & Rose. Once inside, people enjoyed ‘90s music as they lined up for sumptuous food care of Josiah’s catering.
I myself enjoyed the 90s playlist and the band. I can see how all SYKESers enjoyed the party not only because of the good ambiance, food and music, SYKES effortlessly raffled off almost 3 million pesos worth of cash, TAX FREE! That night my only wish was to be a part of the big and growing family of SYKES haha! Dean Van Ormer’s also prepared his jaw-dropping rendition of Ricky Martin’s Livin’ La Vida Loca with the sexy Mocha Girls! The crowd went loca as they cheered, clapped and danced to the Vice-President for Philippine Operations’ performance.
Once the hype calmed, Mr. Van Ormer, shared his sentiments about the night. “Has it really been 15 years? In a lot of ways, it feels like it was only yesterday that SYKES stepped on Philippine soil with only 14 employees. 15 years ago, we were the first call center to operate in thePhilippines and from then, there was no looking back.” He, then, adds, “Each and every one of you have been a significant part of the SYKES story. Your commitment, dedication and hard work helped us reach the place we are in today. So enjoy the night. This is for you.”
“Each year, we have events like this to reward the hard work, dedication and outstanding performance of our employees. SYKES also supports and promotes work-life balance. We want our employees to have a life outside of SYKES. It has really become part of our culture”, explains Dean Van Ormer. “Another aspect of the SYKES culture is our culture as a family. And families celebrate together. This year, we just have so much to celebrate. It has been another successful year for the company. We’re also celebrating a milestone for the entire industry as the first call center to celebrate 15 years in thePhilippines. But we’re not stopping at 15. We’ll make more milestones. We’ll create more legacies. We’ll break more records. And we’ll do all of these together, ’’ he shares.
Then there was the 15th year promo! At the start of the year, SYKES launched the 15th Anniversary Promo. SYKESers who completed the 5 stamps in their promo cards got the 2013 SYKES planner exclusively designed by Team Manila.
Of course the annual dance competition was held. In full homage to the ‘90s, the competition’s theme was MTV reinvention. Three Groups channeled their inner popstars as they performed NSYNC’s Bye Bye Bye, Madonna’s Vogue and Backstreet Boys’ Everybody. SYKESers cheered for their respective teams as they danced their hearts away.
Theirs is a story that defined a generation. It began in 1997. Back when the term BPO is still unheard of, SYKES dared to bring its call center business in thePhilippines. Little did SYKES realize that its bold move to set up shop here would not only strengthen its business; it would also pioneer an industry and shape the economic landscape of a country. After 15 years, SYKES travels back in time; back to when it all started.
I really had fun that night and looking forward to cover their event annually. They are indeed one big happy family!