Yesterday I visited to grace the newly opened 2nd branch of JAMBA JUICE here in the Philippines, At the Heart of Alabang Town Center, JAMBA JUICE finally find its way beside Krispy Kreme.
Brought in by one of the largest food chains in the Philippines, the Max’s Group of Companies, Jamba Juice made the country its first site in Southeast Asia and targeted the niche it successfully captured in California—the active living market.
“Having a food and beverage business portfolio has provided us a perspective in the eating habits of the Filipinos,” shares Sharon Fuentebella, Managing Director of Jamba Juice Philippines. “We’ve seen how people are becoming more inclined towards dynamic and active endeavors, and this shift has prompted them to seek products that would complement that lifestyle.”
Jamba Juice launched its pioneering flagship store in Bonifacio High Street Central last November. Situated in a tropical country with a growing, dynamic population, Jamba JuicePhilippinesposted an excellent performance that madeManilaits biggest market inAsia. “We will do our best to keep it that way,” Fuentebella adds.
Hence, the journey goes on for the team. In line with the Max’s Group of Companies’ commitment of introducing more stores to make Jamba products more accessible, they are opening the first store in the south of the metro. The Alabang Town Center Branch, which is now recognized as the second store in South East Asia, will shortly be followed by a third store, which will be located in SM Mall of Asia.
“Alabang is a great model for a district that exudes a dynamic lifestyle. In fact, it is also known for being the hometown of cyclists—an example of the active lifestyle market that Jamba Juice has successfully served inCaliforniafor many years,” says Mark Gamboa, Marketing Director of Jamba JuicePhilippines.
With all the effort that White, Fuentebella, Gamboa, and the rest of the Jamba Juice team worldwide are putting in, Jamba Juice will undoubtedly continue to grow across the globe. Succeeding in putting its ideals on view through a name that banners heritage, experience, and a healthy lifestyle that is better-for-everyone; the team that worked hard to make the brand what it is now can see that the ‘journey’ Jamba Juice had been on so far is truly worth it.
With all the effort that the Jamba Juice teams on both sides of the ocean have invested, the brand will undoubtedly continue to expand its vision of inspiring and simplifying healthy living not only the Philippines, but in various countries across the globe.
0 Comments