The use of artificial intelligence (AI) in Sigabo has sparked conversation, but AI is far from new in the film and television industry. For years, filmmakers and content creators have embraced emerging technologies—exploring, experimenting with, and integrating new tools to enhance storytelling, streamline production, and bring their creative visions to life.
In the case of “Sigabo,” AI was used only for a few seconds in a wedding party scene. It was not used throughout the series, nor did it replace any part of the production’s creative process. The AI-assisted sequence did not change the show’s creative process or displace any members of the production team. AI-assisted tools have been used in productions around the world to help with visual effects, post-production, and other parts of filmmaking. Hollywood has incorporated these technologies in films such as “Ant-Man and the Wasp: Quantumania,” “Thor: Love and Thunder,” and the remastered version of “Titanic.”
The same trend can be seen in Asia. China’s booming micro-drama industry has embraced AI in producing fantasy and sci-fi stories for short-form streaming platforms, with titles such as “Mountain-Sea Magic: Riding the Waves” and “New World Loading” among the projects that have drawn attention for their use of the technology. Like CGI before it, AI is increasingly becoming another tool available to filmmakers. It can help speed up certain production processes, but the creative decisions, performances, writing, and direction still come from the people behind the project. Many people are also hooked to watching vertical dramas that use AI partially or even fully.
Viewed from that perspective, “Sigabo” is part of a broader conversation on how new technologies are finding their place in film and television production rather than replacing the people who make them. The production team of “Sigabo” may well be aware of the feedback on social media, who may have seen clips on their Tiktok or Facebook accounts and think it could have been done better. But the televiewers may not necessarily share the same views. When “Sigabo” premiered, the show bolstered TV vieweing on primetime to 16.1 million, according to the special report of Fifty5 Blue, formerly known as Kantar Media. This is a good development for the TV industry that is facing many challenges. And as the “Sigabo” team navigate the changing habits and tastes of viewers, they may probably be trying new technologies available too to make the series better.
Recently, the production recently participated in an MTRCB compliance seminar, where both sides held a meaningful discussion about the program. The meeting served as an opportunity to exchange ideas, strengthen cooperation, and ensure that the series continues to deliver responsible and engaging storytelling while meeting regulatory standards. It’s nice to see the government agency and the production team working together to ensure that the show abides by the MTRCB guidelines while providing the best entertainment that viewers want.
0 Comments