If you’re already planning your next vacation, you’ll want to clear your schedule this September. The Philippine Tour Operators Association (PHILTOA) has officially announced the return of the 37th Philippine Travel Mart (PTM), happening from September 4 to 6, 2026, at the SMX Convention Center (Halls A–D) at the SM Mall of Asia in Pasay City.
As the country’s longest-running travel fair, this year’s expo centers around the theme “Nurturing the NextGen Tourism” and is backed by the inspiring campaign “Discover Your Philippines”—a massive push urging local travelers to explore more domestic hidden gems.
Whether you’re looking for white-sand beach escapes, high-altitude mountain adventures, or relaxing staycations, here is a complete breakdown of why the 2026 Philippine Travel Mart is the best place to book your next trip.
Score Exclusive, Floor-Only Travel Deals
For decades, the Philippine Travel Mart has been the ultimate destination for smart travelers hunting for the absolute best budget travel deals.
Over the course of three days, the SMX Convention Center floor will bring together hundreds of exhibitors under one roof, including:
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Top-tier accommodation: Premium hotels and luxury resorts offering exclusive room rates.
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Transportation: Major airlines and transport providers offering discounted flights and transfer packages.
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Expert planning: Trusted local tour operators and travel agencies ready to customize your itineraries.
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Local destinations: Massive pavilions from Local Government Units (LGUs) showcasing local hospitality.
The best part? Many exhibitors reserve their steepest discounts and lowest rates exclusively for the event floor. If you want to compare prices, talk directly to local tour experts, and lock in the most cost-effective travel packages, this is where you need to be.
Full Backing from the Department of Tourism
This isn’t just any standard travel expo. The Department of Tourism (DOT) is going all out, bringing in representation from all administrative regions (Regions 1-13).
From the breathtaking landscapes of the Cordillera Administrative Region (CAR) down to the rich cultural heritage of the Bangsamoro Autonomous Region in Muslim Mindanao (BARMM), you’ll get a true taste of the archipelago’s diverse offerings. Beyond booking, visitors can look forward to special live cultural performances, travel presentations, and insightful industry talks throughout the weekend.
Shaping the Future: The NextGen Tourism Framework
The 37th edition of the PTM isn’t just about finding cheap flights; it’s also about changing the way we travel. According to PHILTOA President and PTM Organizing Committee Chair, Ma. Lourdes F. Japson, local travel plays a massive role in supporting homegrown economies.
“At a time when many Filipinos are more mindful of travel costs, we believe that exploring our own destinations remains one of the most meaningful ways to reconnect, recharge, and contribute to the local economy,” Japson shares. “This year’s theme reflects our commitment to supporting a more resilient, inclusive, and forward-looking industry—one that creates opportunities not just for businesses, but for communities across the country.”
To do this, PHILTOA anchors the event on four core pillars of NextGen Tourism:
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Sustainability: Promoting responsible, eco-friendly, and community-based travel.
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Digitalization: Embracing modern digital tools to make discovering and booking destinations seamless.
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Inclusivity: Ensuring travel experiences are accessible to every type of traveler.
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Health & Wellness: Championing intentional travel that restores and enriches well-being.
Ticket Information and Event Details
Ready to map out your next adventure? Mark your calendar for the ticket drop.
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Ticket Launch: Online ticket sales begin in July 2026 via the official website at philtoa.com.
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Admission Price: Regular tickets are priced at ₱120.00, with special discounts available on-site for senior citizens and persons with disabilities (PWDs).
For the latest updates, exhibitor announcements, and sneak peeks at upcoming travel promos, visit philtoa.com or follow @PTMofficial on Facebook, Instagram, and TikTok.
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