Pocky Redesigned To Appreciate The Goodness Of The Natural Ingredients!


Since its launch in Japan in 1966, Pocky has maintained its core concept while gradually changing its packaging and formulation to meet the times and society. The new Pocky range will be launched in the Philippines on June 8 to suit the changing consumption scene and purchasing behavior in Southeast Asia. It will be available in major supermarkets and online stores such as LazMall and Shopee Mall.

Introducing NEW Pocky Range

Healthiness in Pocky with High-Fiber and Wholewheat

With growing health consciousness, more and more consumers are looking for healthier choices and more guilt-free products. In line with such willing, we add fiber into the pretzel of Pocky which offers more health benefits. We also add wholewheat into the pretzel which gives it a lighter and crispier texture.

The rich and smooth chocolate gives the right balance of sweetness while enhancing the unique aroma of the chocolate flavors by adjusting the ratio of cream to biscuit.

Design Attention

We’ve also made a few design changes to better convey the appeal of the natural ingredients. In the Share packs, the link to the package of the standard pack has been made stronger and easier to understand.

“The year 2022 marks the 100th anniversary of our Glico Group. In that year, we are pleased to celebrate the new re-staging of our flagship brand, Pocky.

We want to be a brand and a company that evolves together with society, while keeping our core unchanged. “More Happiness, More Goodness!” will be delivered to the Philippines. –Mr. Takashi Miki, Marketing Head, Glico Philippines, Inc.

The more you share, the more you enjoy this mess-free tasty snack! Please check it out.

Where to Buy

Major supermarkets and online stores such as LazMall https://www.lazada.com.ph/shop/glico/ and Shopee  https://shopee.ph/glico_philippines

 

Communication

Official Facebook: https://www.facebook.com/PockyPhilippines; Official Instagram https://www.instagram.com/glico_ph/; Glico Brand Website (Shopalyst)  https://shop-ph-glico.com/brandstore/glico


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rodmagaru

Rod Magaru is an award winning content creator based in the Philippines. He blogs about lifestyle and Entertainment and is known for breaking news on new projects in TV, Movies and reviews of products, hotels and awesome travel tips. He is also a Social media strategist, accepts hosting & speaking engagement. For inquiries email [email protected]