One of the many things that mega brand Jollibee is so great doing at is making a relatable, family oriented campaigns.
Through the Jollibee Family Thanksgiving Month, the country’s number one fast-food chain aims to start a new tradition to enjoin everyone to openly and actively express their gratitude towards their family and loved ones.
Jollibee launched this initiative via a virtual presscon held last April 29, headlined by its long-time Jollibee endorser Anne Curtis who was officially introduced as the campaign’s ambassador. Now with a family of her own, Anne shared with the media attendees how grateful she is for her family’s support and love throughout the years.
Let’s watch this heartwarming video from Jollibee, made for all of us.
The event also served as the launchpad of the campaign’s manifesto video directed by Joel Ruiz and featuring Anne Curtis in her first comeback project with Jollibee after returning from a year-long break in Australia with her family and newborn daughter Dahlia. The short but meaningful video reminds everyone why we should be thankful for our family and make the effort or go the extra mile to express their gratitude more often starting with the Family Thanksgiving Month.
Another highlight of the program was a panel discussion on the topic ‘Why appreciating our Family is important’, with Anne, Francis Flores and couple parenting experts Edric and Joy Mendoza. The panel discussion was streamed live on Jollibee‘s official Facebook page.
To cap off the event, Anne led the media guests in saying their simple thank you to loved ones via the #IDontSayThisEveryDayBut activity. This online movement has been trending on Instagram, with Jollibee endorsers, influencers, and netizens all expressing their gratitude to their families. With its virality on Instagram, netizens took the initiative to bring the #
Aside from hearth-warming campaign, Jollibee knows how to translate its message through their meaningful and artistic treats. During the media event, I got to receive these from Jollibee Fam.
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