AXN has delivered yet another stunning original production (OP) with the adrenaline-fueled The Amazing Race Asia Season 5. The highly anticipated series raced to the top during its premiere amongst all English general entertainment channels on Thursday, October 13 at 9pm, becoming the best performing English OP to premiere in Malaysia, Singapore and the Philippines this year.
“AXN responded to a huge demand for the return of The Amazing Race Asia and we have delivered a series that has captivated audiences across the region. The journey our intrepid racers embark on is a rollercoaster of emotion: it’s stressful, dramatic, endearing and funny,” said Virginia Lim, Senior Vice President and Head of Content, Production and Marketing, Sony Pictures Television Networks, Asia. “We have a wonderful line-up of racers whose quirky personalities, diverse relationships and comedic antics make for a fantastic viewer experience. We are very encouraged by the initial performance and know that it will gather even more momentum as the series builds.”
“Asia’s Got Talent was a record-breaking OP for the broadcast industry last year so we are thrilled that AXN has out-performed itself yet again with the premiere of The Amazing Race Asia Season 5. AXN is truly Asia’s home of powerful, premium original productions,” said Virginia.
Filipino viewers embraced their national teams: married couple Eric & Rona and beauty queens Maggie & Parul, ensuring AXN clinched the number one spot in the series’ timeslot amongst 22 English general entertainment channels.
The Amazing Race Asia airs every Thursday at 9:00pm first and exclusively on AXN. The Amazing Race Asia Season 5 is supported by presenting sponsor Wonderful Indonesia, and partners Garuda Indonesia, Grab and Great Eastern. In the Philippines, Koji-San, Del Monte Heart Smart, Mitsubishi Mirage, Febisco Hi-Ro.
*Source: Kantar Media Malaysia DTAM, Target: Astro 4+ / GFK SG-TAM, Target: Pay TV 4+/ Kantar Philippines, Target: Pay TV 2+. Numbers as of Oct 17 2016.
0 Comments