Giordano thanked its loyal customers and fans with a concert – headlined by music icon and Giordano ambassador Rico Blanco – a fashion show and circus-themed games at the Giordano Circus 25th Anniversary Party Saturday, November 22 at the Eastwood Mall Open Park.
Guests played classic circus games such as Basket Toss, Something Fishy, Tumble Me and Ring O’ Bottle, among others. The games’ winners took home exclusive prizes from Giordano. Other activities on-the-ground included fortune-telling and mechanical bull riding which are reminiscent of the circuses of old. Guests also enjoyed performances by classic circus characters such as clowns, mimes, stilt walkers, magicians, lion man, uni-cyclists, and many more.
Come nightfall, Giordano showcased its 2014 Fall/Winter collection. Classic, perfect-for-the-chilly-weather pieces like oxford shirts, Breton tops, long-sleeved tees, denim, khakis and polos were paraded on the runway and worn by top models Ria Bolivar, Jasmine Maierhofer and Justine Gabionza. Award-winning fashion show director Ogee Atos took the shows reins while stylist Charmaine Palermo and makeup artist Lourd Ramos made up and styled the models.
The climax of the event was a concert which featured Filipino music icons, including Rico Blanco, Franco and Brownman Revival. Blanco capped off the night with a performance of the crowd pleaser Giordano theme song, ‘World Without Strangers’.
“We thank everyone who celebrated this milestone with us. Giordano has evolved so much over the past two decades, and Filipinos have been a huge part of the brand’s success. When Giordano first opened here in the country, we never thought that we would sign on celebrities, much more a song composed by Rico Blanco,” said Larry C. Lim, Giordano Philippines’ CEO and President.