Last friday night, I was able to catch the launching of Global fashion giant UNIQLO its 2014 Fall-Winter Collection at the SM Megamall Fashion Hall. Ive been patronizing Uniqlo for quite sometime now with their awesome design of pants and this time, they are giving me another reason to stay on the brand.
Carrying the brand concept of “Lifewear,” or clothes that make life better, the new designs are highly functional, affordable, and of outstanding quality, fulfilling the practical demands of fashion-forward Filipinos.
I like how Uniqlo presented the Fall and Winter Collection this time. Patterned into different lifestyle situation, UNIQLO launches their collection in life cubes such as Travel (Ultra Light Down, Heattech, Fleece), Play (Denim, UT Sweaters, Flannel), and Work (Ines De la Fressange, Smart Style Pants, Extra Fine Merino).
■ Travel, Play and Work with UNIQLO
Individuals on the go can gear up for travel, play and work with the latest items from UNIQLO’s 2014 Fall-Winter collection. Amazingly warm yet surprisingly light, Ultra Light Down collection can be folded conveniently into tiny, portable pouches for easy suitcase packing. New designs come in 90-percent down and 10-percent feather for a luxurious look and feel, while the latest Parkas feature aluminum-enhanced lining to help retain heat on cold days.
“We call our design principle ‘LifeWear’ because our projects equip wearers for whatever life offers, so they can conquer every day in style,” said Fast Retailing Philippines, Inc. Chief Operating Officer Katsumi Kubota. More than looking good, UNIQLO creates clothing that provides exceptional comfort, great quality and functionality, and value for money.”
■ Delivering Authentic Denim Quality and Comfort
UNIQLO updates its Denim line each season, using only the finest materials and delivering a great fit for everyone. Made of high-quality fabric, the latest UNIQLO Denim designs enhance the wearer’s silhouette while boasting of flattering fit and cut that ensure ease of movement, providing high-end comfort and functionality at wallet-friendly prices.
UNIQLO works with Kaihara Co., Ltd., the world’s best denim manufacturer. The special denim created by the company in Hiroshima, which has a 50% domestic market share and attracts admiration from all brands across the world, has realized unprecedented texture. Ensuring unmatched durability and comfort, the cotton thread is spun and re-spun 64 times to ensure the strongest blend of premium denim and the dyeing process is repeated at least 10 times for a richer color that lasts longer. For the latest collection, UNIQLO and Kaihara created a new supple stretch for superior look and increased comfort.
The men’s line also includes an expanded range of selvedge denim, carefully woven on old-fashioned looms, to produce designs that are less bulky, more durable and less prone to fraying. The women’s line feature ankle-length designs with zippered hems that make the legs look longer and leaner.