I personally love LINE, the world’s leading mobile messaging platform with 180 million users worldwide. It has launched a new campaign in the Philippines by roping in Jessy Mendiola and Matteo Guidicelli as the new brand ambassadors.
Look at these cute stickers!
The popular couple starred in LINE’s latest television commercial, in addition to opening up their Official Accounts and releasing personalized stickers to stay closely connected with the fans.
The nation’s sweetheart Jessy Mendiola said, “It is truly fun and easy to communicate through LINE where I can vividly express my emotions with more than 8,000 stickers. I am also delighted to share with my fans that my own LINE stickers will be released shortly, free of charge! It is really exciting to stay connected with my beloved family, friends and fans with LINE for free, wherever I am around the world.”
The teenage heartthrob Matteo Guidicelli added, “LINE is the ultimate gateway for me to directly communicate with my fans everywhere! Through my Official Account, I can instantly update my fans by sending them personalized messages, pictures and even video clips. I cannot wait to try out the ‘On-Air Mode’ where I get to chat with my fans in real-time! I also like to compete against my friends on LINE’s variety of games during my spare time- I especially enjoy playing LINE POP and LINE BUBBLE.”
WATCH THE TV COMMERCIAL
With high smartphone penetration rate and boundless market potentials, the Philippines have been a key market for LINE’s continuous success in global expansion. LINE will continue to offer more fun and creative features, in addition to carrying out more locally-tailored marketing campaigns and local partnerships to become an integral part of Filipino users’ daily lives.