What happened before christmas? Well GLOBE Telecom simply unveiled their early gift to consumers! Simultaneously held in SM North EDSA and in Limketkai Mall in CDO, Globe set a new global standard in retail experience. I am very lucky to have witnessed the unveiling of the store as I flew with fellow influencers straight to Cagayan De Oro. WONDERFUL CREATION Ive seen since third generation stores existed!
The event in CDO was hosted and graced by Matteo Guidicelli and Maxine Monasterio.
Im giving you a tour of the new Globe Stores which is similar to the one that you will see in SM North EDSA and the rest of the newly renovated stores this year.What I like about the new GLOBE Gen3 stores is that this suites our lifestyle. Its like visiting a leisure and entertainment office for a wonderful experience. All of us will be delighted as there are areas for music, entertainment, productivity, and life. With the opening of the GEN3 Stores, Globe has topped some of the iconic stores in the US and around the world.
MUSIC SECTIONThe Globe GEN3 Store will also serve as a venue to introduce the latest products, devices, and services offered by Globe. To start, it is the first retailer in Asia to introduce and carry Google Cardboard, the fold-your-own virtual reality headset. Consumers can definitely expect more exciting products rolling out in the next quarters.
Apart from reconfigured store displays, customers can also check out the Play Bar to explore the different featured apps and sit through one-on-one service consultations. Self-service tools are available that allow better interaction with customer representatives through a video hotline.
The Globe GEN3 Stores are designed by Tim Kobe, founder and CEO of Eight, Inc. His most famous work is the Apple Store in New York. On his design plan for GEN3, Tim Kobe shared, “The space is dynamic. It changes with new stories and experiences that support different events and moments. We have elements that move and reconfigure, the way entertainment venues support great concerts or shows.”
It was indeed a fun launch in Cagayan De Oro. Here is Matteo Guidicelli with Globe’s pride Mr. Gilbert Simpao joining the party inside!
Leading up to the launch of the GEN3 Stores, Globe collaborated with homegrown Philippine artists who took part in one of the telco’s biggest transformation projects to better serve its customers. Led by multi-awarded artist Ross Capili, the artists turned their design inspirations into live art galleries, showcasing murals exhibiting Globe’s brilliant vision, complementing the look, feel, and experience of its GEN3 Stores.
By 2015, Globe is set to convert more of its existing stores into GEN3 Stores to bring the world-class telco retail experience to more Filipinos.