(FOOD) Binalot launches Multiply store

Binalot Fiesta Foods Inc. (BFFI), the home of the Ultimate Filipino Food Experience, continues to make its All Time Pinoyvorite meals accessible to every Juan with the launch of its very own Online Delivery System through Multiply last June 21, 2012 held at the Binalot Jupiter St. branch.

Binalot launches Multiply store

This new innovation, powered by online retail platform Multiply Philippines, provides convenience in choosing the food customers prefer online which they can access anytime. It presents the ease of ordering online versus calling the hotline. Various online payment options are available. Customers may use credit card, debit card or PayPal payment options.

Clients can now order their favorite eco-friendly banana wrapped dishes, have it delivered through the Bulk Orders Service and Delivery (BOSD) scheme. This option is perfect for bulk orders like meetings, seminars and corporate parties. With this innovation, Binalot can effectively service more customers, utilizing the unequaled reach of cyberspace to accept food orders, answer inquiries and provide quality customer service.


Binalot CEO Rommel Juan

The online Multiply store, www.binalot.multiply.com, is currently recognized as the first fast food store and Filipino quick serve restaurant to offer products in their website. The online store is expected to expand the market reach of true Filipino Food wrapped in eco-friendly banana leaves. Known for being a hub of online sellers and buyers, Multiply boasts an impressive array of consumer goods, apparel and gadgets.

Binalot CEO Rommel Juan positively shares, “We are excited about this new innovation for Binalot. Binalot is the first fast food delivery service to partner with Multiply and take advantage of their advanced ordering systems and vast online reach. We believe that with this partnership Binalot’s customers may enjoy a faster and more convenient way of ordering their favorite Binalot meals.”

In an interview, Multiply Philippines Business Development Dept. Head Steven Santos says, “Binalot is a wonderful example of the creativity and agility of the Filipino entrepreneur. They were the first to bring the Filipino tradition of serving food in banana leaves to the quick service restaurant industry. Binalot is also the first fast food chain to recognize the opportunity to expand one’s business online quickly, effectively and affordably using the Multiply e-commerce platform. Although most of our product listings are consumer goods, apparel and gadgets, Binalot illustrates how entrepreneurs can customize the available functionalities on the Multiply platform in order to fit the retailing needs of a variety of goods and services.”

Products listed on the store are the following: All Time Pinoyvorites solo orders, All Time Pinoyvorites Bilao orders, Pantabi at Pandagdag, bulk orders of their favorite Binalot meals complete with side dishes, all good for 10 people. Delivery is available from Monday to Saturday from 8 am to 8 pm, within Metro Manila only, from Valenzuela to Muntinlupa with provincial deliveries subjected for approval by the head office. Since the online store caters to bulk orders, a minimum purchase of Php1,000 is required and for orders exceeding Php5,000 customers are advised to order 2 days in advance.

The event was graced by Binalot and Multiply officials including Rommel Juan, Jack Madrid, and Raffy Maramag, and a select group of bloggers covered the event.

Rommel Juan gave the opening remarks while Raffy Maramag, Senior Manager for Multiply’s Merchant Relations gave a live demo of the ordering process and answered questions from bloggers about the online shopping platform.


Games, like “Pinoy Henyo” and “Pick-up Line contest” were conducted as well as raffles. Rosario Juan, Social Media Director for Binalot, gave the closing remarks.

The event was also supported by photo booth service Baicapture. Guests enjoyed posing with Binalot’s mascot, Mang Bina, at the photo booth.

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