Ginebra San Miguel names the newest batch of Gin-is-In ambassadors

Ginebra San Miguel Inc. (GSMI), the maker of the world’s largest selling gin, names Jayson Luzadas, aka Boss Toyo, rapper and host of the popular Youtube show, Pinoy Pawnstars, the showbiz newcomer and heartthrob lawyer of Cebu, Atty. Oliver Moeller, and GMA Sparkle Talent and content creator, Mikee Quintos are the new ambassadors for the next “Gin-Is-In” campaign. They were introduced during the World Gin Day celebration at Novotel Manila, attended by friends from the media, social media celebrities, and brand ambassadors.

New Gin-Is-In ambassadors with auctioned customized Ginebra items

Ginebra San Miguel showcases 190 years of gin-making, or “The Art of Gin” on its World Gin Day celebration at Novotel Manila Araneta City

Atty. Oliver Moeller, Mikee Quintos, and Jayson Luzadas, a.k.a. Boss Toyo, are introduced as the new Gin-Is-In ambassadors

Through the “Gin-is-In” campaign, GSMI aims to ignite a greater appreciation of gin’s outstanding qualities that separate it from other liquor categories, as it is a drink that is ‘Cool, Clear, and Versatile.’

Gin has a distinct aroma and taste profile, which can be attributed to juniper berries and select botanicals that give it a cool and refreshing vibe. Gin’s clear quality is ensured by the meticulous distillation process that delivers purity of essences. Gin is also a versatile drink that you can mix in many ways depending on the occasion and your choice.

Gin is Cool

Rapper and content creator Boss Toyo, known for his buy-and-sell business “Pinoy Pawnstar,” boasts a collection of over 400 cool, unique, and valuable memorabilia previously owned by celebrities and personalities. For Boss Toyo, Ginebra San Miguel’s 190-year history as a brand makes it cool. A refreshing shot of gin helps him unwind after a busy day of deal-making. The crispness and botanical notes of gin is the perfect way to cap off his deals.

Gin is Clear

A new face in the showbiz industry, Cebu-based Atty. Oliver Moeller understands the importance of clear communication in sharing his legal, fitness, and sports advocacies as a public figure. Atty. Oliver appreciates the clear character of gin as a spirit that truly fosters connection and good times, as he enjoys it to drink with friends.

Gin is Versatile

Much like a well-crafted gin, Mikee Quintos brings a range of talents that allow her to excel in the entertainment industry. As an actress, Mikee is game to portray and act out any role. What Mikee loves about gin is the endless possibilities of cocktails out there. No matter the day or mood, there’s a perfect gin cocktail that goes with it.

GSMI General Manager Noli Macalalag led the inaugural sip of the new Ginebra San Miguel Archangel Reserve

GSMI is thrilled to have three exciting and authentic personalities who perfectly embody the unique characteristics of gin – Boss Toyo is ‘Cool like Gin,’ Atty. Oliver is ‘Clear like Gin,’ and Mikee is ‘Versatile like Gin.’

Ginebra San Miguel Archangel Reserve

As part of World Gin Day festivities, here are five pocket events scheduled on June 8 – Takas Bar in Katipunan, Quezon City, Southvibes in Dasmarinas, Cavite, Olive Bar in Angeles, Pampanga; Tambayan sa Pardo in Cebu City; and GG Sisig in Davao City, featuring music and games sure to make these affairs unforgettably fun. For the rest of the Saturdays in June, Gin is In promotions will give away prizes when patrons order the featured gin drinks. Gin is truly in on World Gin Day and everyday.

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Rod Magaru is an award winning content creator based in the Philippines. He blogs about lifestyle and Entertainment and is known for breaking news on new projects in TV, Movies and reviews of products, hotels and awesome travel tips. He is also a Social media strategist, accepts hosting & speaking engagement. For inquiries email [email protected]