I have known McJim classic leather since late 90s and I know that the brand evolves in terms of authentic leather items not to mention style and glam for Filipino gentlemen. McJim Classic Leather creates its leatherwear following the gentlemanly values that have kept it a favorite brand. Like their endorser, McJim Classic Leather products embody a commitment to quality, craftsmanship and skill, style, and the drive to excel. You can rediscover these classic yet always relevant and modern values whenever you buy your own McJim Classic Leather accessory.
In an intimate media conference at Lola Cafe this lunch, McJim Classic officially introduce Anton Del Rosario as its newest endorser.
Chris Cahilig mentioned that tapping Anton del Rosario bridges the gap between their target market from Pinoy professionals from late 30s and now for Pinoy teens with sense of style. According to the management, del Rosario exemplifies the values that McJim Classic Leather espouses for modern day Filipino gentleman. Anton Del Rosario is one of the few prominent athletes that get consulted by reporters for his sense of style: he’s already posed for fashion shoots and has been asked interviews about grooming, men’s fashion, and even what ideal outfit a young lady on a date should wear. Perhaps this is not so surprising when you see how confident and comfortable Anton is in his own skin-and in whatever outfit he wears.
The brand is planning to create a different event for Anton Del Rosario that has a connection with sports. That is something everyone should look forward. “McJim Classic Leather is always at the forefront of promoting a more gentlemanly culture among Filipino men. We want to bring what used to be considered old-fashion values and men’s styling, into modern day Philippines. These values and this style-sense are classic-but we need to present them to a modern-day audience. This way, we can help foster the Modern Day Filipino Gentleman. For us, Anton del Rosario personifies this ideal.
McJim added that choosing a world-class athlete like del Rosario as spokesman is just right for McJim Classic Leather creates its leatherwear following the gentlemanly values that have kept it a favorite brand. Like their endorser, McJim Classic Leather products embody a commitment to quality, craftsmanship and skill, style, and the drive to excel. You can rediscover these classic yet always relevant and modern values whenever you buy your own McJim Classic Leather accessory. because the company is focused on creating international-quality original products that can stand tall beside foreign brands. McJim considers this its mission and its legacy.
As the new McJim Classic Leather endorser, Anton del Rosario has the opportunity to be a role model for the Modern Filipino Gentleman, and he said that he’s honored to be entrusted with the task.
“It so happens that McJim Classic Leather and I share the same perspective and values when it comes to how a gentleman should dress, think, and behave. It’s the way I was taught to be as a man when I was growing up. I think that these values need to be recognized and applied today by anybody who wishes to be considered a gentleman. I’ll be doing my best to be up to the task,” said the management.