The energy never subsided in the recent party launch that happened in Urban Athletics inGreenbelt3, last Saturday February 18, 2012. Also coined as, Pulse Saturdays: We Got Dibs (DroppingIllbeats/brands simultaneously), this event featured local grown artists and brands that imbibe the urban scene.
Headlining the acts were Amber Davis and Brenan of Audio Clef Records, Thyro and Yumi of Viva Records, Pikaso of Turf Entertainment and Ninks of Flip Music. The albums represent a mixture of Old School, NewSchool, Underground, Mainstream Hiphop and RnB that will cater to any music enthusiast.
Considered as the “Ambassador for High Quality Music,” Amber Davis brings “Lightyear” to hip urban fashionistas who dig mainstream music. Thyro and Yumi meanwhile establish themselves as among the hottest duo to hit mainstream music with their new album “Kiss” (Never let me go). Pinoy Pop Superstar finalist Brenan also makes a comeback with his NewSchoolalbum “Back to Me,” as distinguished underground artist Ninks launched “This Way Up.” One of the country’s pillars of Filipino hiphop, Pikaso, also comes up with his new album during the event.
Alongside the album launch was the release of four spanking new brands – Magic 89.9 Boys Night Out Shirts, Empire x Fanboy and Born with Greatness Wipcaps x Fliptop’s Battle MC.
Famed for their naughtiness in the urban radio show Magic 89.9’s, Sam YG, Toni Tony and Slick Rick, or the Boys’ Night Out’s launched their most famous “MOMOL” or Make Out, Make Out Lang shirt (I personally like). The whole BNO line is now exclusively available in Urban Athletics.
Meanwhile, basketball geeks went gaga over the exclusive and limited release of Hardwood Kings line by Empire x Fanboy Clothing which pays tribute to the legends of NBA.
Wipcaps also dropped their most requested yet cap, Wipcaps x Fliptop’s Battler MC. Born with Greatness shirts was also released to complete the line of Urban Athletics.
The event is presented by Urban Athletics and Team Strato and backed by Viva Records, Audio Clef records, Turf Entertainment, Flip Music, Boys Night Out, Empire X Fanboy, Born with Greatness and media partners Magic 89.9, Wave 89.1 and Clavel magazine.
It was a party treat for audio, fashion and partyphiles. Nathan J. of Wave 89.1 along with spin master DJ Spinz of Jeepney Music intensified the Pulse Saturdays: We Got D.I.B.S.! event. Guests enjoyed free flowing beer, beer-pong tournament, live performances, and a raffle draw with prizes at stake.
Celebs and TV personalities were seen partying at the event that night such as Basketball supremacies’ Brgy. Ginebra Kings, JJ Helterbrand, Petron Blaze Booster Point Guard, Alex Cabagnot, Talk & Text, Harvey Carey and Barako Bull Energy, Dylan Ababou. R&B Prince JayR and Magic 89.9 DJ’s Suzy, Andy Manzano were also seen living up the party. Spotted also was host and model Rovilson Fernandez, Banana Splits’ RR Enriquez, beauty queen Krista Kleiner and ABS-CBN hosts Jinno Rufino and Ginger Conejero.
Urban Athletics is a member of the Quorum Group of Companies. To check out the event and see new products, visit www.urbanathletics.com.ph, or be their fan on Facebook and Twitter.
About Urban Athletics
On the street, it’s not about what you’ve got, but what you can do with what you have.
Inspired by the raw originality of the street is a store that brings modern urban lifestyle to the forefront: Urban Athletics.
Urban Athletics bravely combines athleticism with urban fashion. As new fashion forms broke out across the globe, we saw how sportswear evolved into streetwear, and vice versa. This fashion phenomenon led us to bring together elements from skateboarding, parkour, music, street culture and everything in between to allow every urban hipster invest new styles and make a statement on the streets.
Other sports and street wear brands offered by Urban Athletic are Adidas Originals, Converse, Vans, Radii, Zoo York, Nike 6.0, Zuriick, Manhattan Portage and more, forms a cutting edge store that infuses attitude with style.
Urban Athletic is located at the 2nd level ofGreenbelt3 inMakati.
For more details, updates, and events by urbanAthletics, call (632) 501-3274. You can also visit the website, www.urbanathletics.com.ph or you can find them on Facebook or Twitter.