Urban Athletics, the country’s leading premium street lifestyle retailer in Greenbelt 3, pumped-up last Saturday with PULSE SATURDAYS: Kings on Deck Mixtape Launch! Following the success of the first Pulse Saturdays, Urban Athletics combined music and urban fashion as it unveiled two new brands that hit it store – Dada footwear and Philippine Street Plan (PSP) X UA Collab Shirt.
Dada is the hottest urban basketball brand in Europe that produces clothing and apparel for the hip-hop community. Dada began as a hat and T-shirt company in 1995, which was aimed to target the urban basketball youth. “We are excited and proud that Dada is finally hitting the Philippines. I know that a lot of Dada fans are thrilled to expect popular Dada lines,” said Marc Vinas, Dada Brand Manager. “The Dada urban and athletic line is sold in major athletic retailers worldwide and has been endorsed by athletes including NBA players Latrell Sprewell, Chris Webber, Karl Malone and Horace Grant. Entertainers from Snoop Dogg, Ludracris and even Leonardo Di Caprio have also endorsed the product. Watch out for Dada as it hits stores this December” added Vinas.
“Urban Athletics continues to be the trend-setter when it comes to urban sports fashion and street wear. With the arrival of Dada footwear, our market can expect the freshest drops from this very popular brand. It will definitely excite the members of the hip-hop community but the urban fashionistas as well,” said Toby P. Claudio, founder of Urban Athletics.
Aside from promoting international brands Urban Athletics has always believed in supporting home-grown talents and this is reason behind its recent collaboration with well-known underground urban graffiti artists Pilipinas Street Plan (PSP). Collaboration gathered PSP’s top creative artists Whoop, Nemo, Jood and Vermont to design limited edition shirts that fused together their signature elements together with Urban Athletics persona.
Dada Footwear and Pilipinas Street Plan (PSP) x Urban Athletics collab T-shirts are exclusively available at urban athletics, located at 2/F of Greenbelt 3.
About Urban Athletics
On the street, it’s not about what you’ve got, but what you can do with what you have. Inspired by the raw originality of the street is a store that brings modern urban lifestyle to the forefront: urbanAthletics.
urbanAthletics bravely combines athleticism with urban fashion.
As new fashion forms broke out across the globe, we saw how sportswear evolved into streetwear, and vice versa. This fashion phenomenon led us to bring together elements from skateboarding, parkour, music, street culture and everything in between to allow every urban hipster invest new styles and make a statement on the streets.
Through the synergy between authentic sports and street wear brands like Adidas Originals, Converse, Vans, Radii, Zoo York, Nike 6.0, Zuriick, Manhattan Portage and more, forms a cutting edge store that infuses attitude with style.
urbanAthletics features sneakers, apparel, gear and alternative accessories. UA is located at the 2nd level of Greenbelt 3 in Makati. For more details, updates, and events by urbanAthletics, call (632) 501-3274. You can also visit the website, www.urbanathletics.com.ph or you can find them on Facebook or Twitter.
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