Philam Life releases 500 wishes to the sky to welcome Year of the Water Dragon!

Last weekend, I was able to experience another happy celebration of Chinese New Year at Binondo where the real ambiance and opportunity to see the reflection of culture of chinese are personified. I myself was very overwhelmed seeing the whole process of the dragon dance from markings of the eyes, to mention a few.

Philam Life traditionally celebrates Chinese New Year as a gesture of solidarity and respect to one of the Filipino-Chinese community’s most important traditions. The event is also an acknowledgement of Philam Life’s Chinese heritage as AIA, its mother company, traces its roots back to China, more than 90 years ago, when its first office opened in Shanghai in 1919.

This year is among Philam Life’s grandest celebrations as it unveiled one of the biggest dragons — 350-feet long with a 3-foot diameter — that welcomed the Year of the Water Dragon in thePhilippines.

The giant dragon led guests to a parade from the Filipino-Chinese Friendship Arch at the foot ofJonesBridgeto the main roads of Binondo including Quintin Paredes, Ongpin, Alonzo, Soler, Padilla and Dasmariñas before going back to the arch.

We also participated with balloon releasing cermonies where most of us tie our wish on the balloon.

“Sana makapagpatayo ako ng isang small network-marketing business para matulungan ko rin ang ibang higit na nangangailangan, lalo na sa lahat ng taong gustong makatapos ng pag-aaral at makahanap ng magandang trabaho in the future.” (I wish that I can put up a small network-marketing business so I can help others who are needy, especially those who want to finish schooling and find a good, stable job in the future.)

This is the wish of Kelvin Cao, a 26-year old Filipino-Chinese call center agent, the eldest of a brood of four and the family’s breadwinner. It is a wish for prosperity and abundance in the coming new year, a common desire among Filipinos.

His wish or “sana” story is one of 500 wishes written on paper and tied to 500 red balloons which were released to the sky by Philam Life to welcome the Year of the Water Dragon. The releasing of the balloons symbolizes how Philam Life employees, agents and partners are committed to being an instrument in empowering the Filipino to achieve their “sanas,” dreams, and aspirations. The wishes, dreams or “sana” stories were submitted through the company’s microsite

The parade culminated with a special program that was held along Quintin Paredes Streetfacing the Philam Life office. This began with Mr. Mendoza performing the ‘eye-dotting’ ceremony for the dragon and lion dance heads that symbolizes the animal’s “awakening” or “coming alive” before being used for performances to bring good luck and prosperity to all that it encounters.

“We see prosperity in the year of the Dragon. The Dragon has always been perceived as the most preferred sign in the Chinese Zodiac. It is associated with power, excellence and nobility, attributes that Philam Life also represents with its six decades of market leadership, financial stability and solid track record of delivering its promises and long heritage of nation-building pushing forward the country’s development,” says Mendoza.

The event was also a perfect opportunity to feature Philam Life’s new corporate colors and office signage. Previously blue and green, it now uses a dynamic and vibrant red shade as a reference to its affiliation with the AIA Group.

The event was hosted ny Lyn Ching (TV personality and host) and Lits Ong (Philam Life Advertising Officer). Special thanks to my dear friend John Michael Bueno from from the photos. Thansk to Campaigns and Gray for the opportunity!

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Rod Magaru is an award winning content creator based in the Philippines. He blogs about lifestyle and Entertainment and is known for breaking news on new projects in TV, Movies and reviews of products, hotels and awesome travel tips. He is also a Social media strategist, accepts hosting & speaking engagement. For inquiries email [email protected]