The countdown to Puregold’s OPM Con Generations is officially on! As OPM fans gear up for a night headlined by some of today’s brightest talents in Original Pinoy Music, Puregold is launching its signature ticket redemption activities on June 12, giving customers the chance to secure free concert tickets through their grocery purchases.
Happening on July 11 at the Araneta Coliseum, OPM Con Generations will bring together SB19, Ben&Ben, Alamat, Flow G, Skusta Clee, SunKissed Lola, G22, KAIA, and Xonara for an epic night of retailtainment, the third of Puregold’s much-celebrated annual music event. From June 12 onwards, Aling Puring and Perks members may redeem free concert tickets through qualified single-receipt purchases made at participating Puregold stores.
“Every year, we look forward to seeing the excitement that OPM Con brings to our customers,” said Ivy Hayagan-Piedad, Senior Marketing Manager of Puregold Price Club, Inc. “We know that OPM is more than just music for many Filipinos—it is part of our identity, woven into our memories, milestones, and everyday lives.”
According to Hayagan-Piedad, what makes this experience special is that it starts long before the concert itself. “Through our ticket redemption program, even a regular grocery trip can become the beginning of a memorable fan journey, bringing friends and families closer to the artists, songs, and communities that mean so much to them.”
To avail of tickets, customers with an active Aling Puring or Perks membership must first secure a queueing number for their preferred ticket tier before shopping. The queueing number confirms availability for a specific section and reserves the member’s slot for that ticket category. After completing their purchase, members may proceed to the ticket redemption booth and present their Aling Puring or Perks card, queueing number, and official receipt to claim their concert ticket.
The required minimum single-receipt purchase amounts for each ticket category are as follows:
VIP Standing – ₱8,500 minimum purchase
Patron – ₱7,000 minimum purchase
Lower Box – ₱5,500 minimum purchase
Upper Box – ₱4,000 minimum purchase
General Admission – ₱2,500 minimum purchase
Obstructed Upper Box – ₱1,500 minimum purchase
Obstructed General Admission – ₱1,500 minimum purchase
Each qualified transaction entitles a member to one concert ticket, with a maximum of two tickets per member throughout the ticketing period. If a member makes more than two qualified transactions, only the two transactions with the highest purchase amounts will be honored. For VIP Standing and Patron tickets, cash-in to P-Wallet account will be allowed as proof of purchase to redeem a ticket.
Concert tickets are non-transferable and are not intended for resale. Puregold reserves the right to cancel tickets or refuse entry to holders of tickets obtained through unauthorized channels.
Minors attending the concert must be accompanied by an adult ticketholder. A waiver must also be accomplished upon entry to the venue.
Tickets for OPM Con Generations may be redeemed across participating Puregold stores nationwide: Taytay, Rizal; Biñan, Laguna; Anabu-Imus, Cavite; Valenzuela; QI Central, Quezon City; Cubao, Quezon City; Fairview Terraces, Quezon City; Tayuman, Tondo, Manila; Parañaque; Kalentong, San Andres, Manila; Q. Plaza, Cainta, Rizal; and San Pedro, Laguna.
For customers in the provinces, Puregold is rolling out a limited Regional Fan Pass initiative, giving more fans outside Metro Manila and even outside the Philippines, the opportunity to sign up and avail of tickets while supplies last.
With ticket inventory expected to move quickly across all tiers, customers are encouraged to visit participating stores early and secure their preferred sections while available.
For updates, like @puregold.shopping on Facebook, subscribe to Puregold Channel on YouTube, and follow @puregold_ph on Instagram and X, and @puregoldph on TikTok.
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