The Philippines today witnessed the official launch of NONA, the country’s first Home GPT, an AI-powered concierge designed to make the entire home journey simple, safe, and seamless from finding to managing the home.
This isn’t just another tech launch—it was a truly special event! The official unveiling of NONA happened at an exclusive gathering in the Shangri-La BGC Pavilion. The room was filled with key players in the industry, from media to top brokers and developers.
The brilliant Crystal Lee Gonzalez, CEO & co-founder of Noneaway, introduced us to NONA. This isn’t just a new app; it’s the next big step for her company. NONA is powered by Noneaway’s well-established B2B real estate platform, which already has over P60 billion in verified properties. Essentially, they’ve taken their trusted network and created a premium AI partner to make finding and managing a home a breeze for all of us.
NONA reimagines the way Filipinos interact with real estate by providing an end-to-end AI partner that covers the entire spectrum of home needs. From searching for properties with instant, verified listings, to managing and coordinating repairs or cleaning, to offering smart furnishing suggestions through lifestyle brand tie-ups, NONA acts as a true home partner. It delivers done-for-you and with-you support, making the home journey less stressful and more enjoyable.
I tried it myself as if I were looking for a one-bedroom-type flat in Makati. And it’s giving me verified (vetted) listings first, which NONA can do for us effortlessly.
“NONA is your Home GPT,” said Crystal Lee Gonzalez. “It’s the first agentic AI for homes in the Philippines—you don’t need to search anywhere else. Everything from finding a home to managing it is done for you. We verify, vet, and coordinate for you. We are helping people go from home manifesting to actually moving and managing their home without the stress of fragmented, unsafe, or duplicate processes and coordination with developers, brokers, service providers, and professionals. We’re here to make the home journey finally work the way it should: simple, safe, and seamless.”
At the heart of NONA’s strategy are its strategic alliances with some of the country’s most respected developers, including Shang Properties, Century Properties, Ayala Land (Leasing and Resale), Signature Series by SM Residences, SM Prime, and Hotel 101. These relationships ensure that buyers gain access to high-quality, exclusive listings they can trust. On the brokerage side, collaborations with respected names such as ERA Philippines, RE/MAX Philippines, AskMe Realty, and Infinity Realty further strengthen the platform’s verified network. By combining these alliances, NONA is uniquely positioned to remove risks such as spam, scams, and duplicate listings.
This is what makes NONA so special. While Noneaway is the trusted platform that brokers and developers already use to manage their property listings, NONA takes things to the next level. Think of it as the smart, AI-powered layer that connects you directly to the best of what’s out there.
For us, the buyers, renters, and homeowners, this means we get to see the most relevant and up-to-date listings right away. NONA’s AI prioritizes properties from verified partners who keep their inventory current. This ensures you’re only seeing real, available, and high-quality homes, making your search a breeze.
With the rise of agentic AI transforming industries globally, NONA positions the Philippines at the forefront of proptech innovation in the country. By combining AI-powered personalization with a robust and trusted network of partners, NONA is set to redefine how Filipinos discover, furnish, and manage their homes.
“Real estate has always been about trust and timing,” Gonzalez added. “By putting AI at the center, NONA ensures you see the right home right away—verified, safe, and tailored to your lifestyle.”
0 Comments