ABS-CBN & Vice Ganda Winner At the Reader’s Digest Trusted Brands Awards 2023

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Filipinos continue to trust ABS-CBN, the country’s leading content company, and one of its brightest stars, Vice Ganda, as the two received another Gold Award and a Most Trusted Entertainment and Variety Presenter Award, respectively from the Reader’s Digest Trusted Brands Awards 2023.

Winners at the Reader's Digest Trusted Brand 2023

According to the Reader’s Digest 25th annual survey, brands that win a Gold Award are those that received outstanding results, based on the perception of consumers in terms of listening to concerns, sympathizing with their situations, and providing support and assistance.

ABS-CBN Corp. bags Gold award at Reader's Digest Trusted Brand 2023

Meanwhile, the award-winning “It’s Showtime” host Vice Ganda added another feather to her cap for being one of the most trusted personalities in the country. She is also the front cover of the Reader’s Digest April 2023 – Trusted Brands issue, her second cover for the magazine since 2010.

As the Most Trusted Entertainment and Variety Presenter for the fifth year in a row, Reader’s Digest describes Vice as a ‘national treasure’ whose ‘influential voice’ and ‘cultural impact’ makes her one of the Philippines’ ‘most successful entertainers.’

Vice Ganda on the cover of Reader's Digest Trusted Brands 2023 issue

The independently-conducted Trusted Brands survey was done by leading research company, Catalyst, that surveyed 8,000 everyday consumers across the markets of the Philippines, Singapore, Malaysia, Hong Kong, and Taiwan. Catalyst asked each respondent to identify which recognizable brands of products and services they trust most.  The complete list of winners appears exclusively in the April 2023 issue of the Philippines Reader’s Digest magazine.

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Rod Magaru is an award winning content creator based in the Philippines. He blogs about lifestyle and Entertainment and is known for breaking news on new projects in TV, Movies and reviews of products, hotels and awesome travel tips. He is also a Social media strategist, accepts hosting & speaking engagement. For inquiries email [email protected]