German audio specialist Sennheiser launched its inaugural concept store in thePhilippinestoday.
The concept store is the only single-brand headphones retail outlet inManilathat provides an experiential showcase of Sennheiser’s entire range of headphones, including audiophile, travel, sports, home entertainment, mobile, gaming, street, and the DJ lines.
Known for its top quality audio products and innovative German technology globally, Sennheiser decided to collaborate with its Philippine headphones distributor, Iontech Inc., and retailer, Digits Trading, to open its first concept store at V–Mall (formerly known as Virra Mall) in Greenhills. The flagship store is also part of Sennheiser’s broader strategy to demonstrate its brand leadership inAsiaand to expand its experiential product showcases to consumers across the region.
Sennheiser Electronic Asia Pte Ltd (“Sennheiser Asia”) is fully owned by Sennheiser electronic GmbH & Co inGermany. It was formed in 1992 to oversee the Asian market includingSoutheast Asia,Korea, and other Indian subcontinents market.
Ricky Sy, President of Iontech Inc., said, “This is an exciting period for us. With today’s consumers being more discerning and willing to spend on higher quality products, we will work with Sennheiser closely to provide audio solutions that support our consumers’ lifestyle and expectations.”
Charlie Paw, General Manager of Digits Trading, said, “We see a strong growth potential in the audio market in thePhilippines. The collaboration with Sennheiser and Iontech allows us to establish a partnership with two strong players in providing good products and lifestyle solutions to this segment.”
The Sennheiser brand, which has a long established history in the audio industry, is one of the world’s leading manufacturers of headphones, microphones and wireless transmission systems.
Founded in 1945 inGermany, Sennheiser has always stood for the highest quality audio products across all areas of sound recording, transmission and reproduction. Over the years it has also created many firsts and solidified its position as one of the key inventors and thought-leaders in the innovation of sound technology.
The HD 700 features a perfect combination of outstanding acoustic properties and sophisticated product design,” said Steven Ang, product manager for Sennheiser. “It’s styling and material selection have been thought through down to the finest detail in order to fully exploit the sound potential of the acoustic unit.”
The ear cups are designed in such a way that the sound waves are directed to the ears at a slight angle. This results in an impressively natural listening experience. The ear cups themselves have a completely open design. This not only ensures a highly transparent sound but also clearly displays the “heart” of these exciting headphones: the 40 mm Duofol transducer. Its powerful neodymium magnet systems guarantee detailed, lifelike audio reproduction from 10 to 42,000 Hz.