Forest Lake Development Inc., the Philippines’ leading memorial park developer with Total Memorial Care, gathered more than 550 guests at Okada Manila on April 21, 2026 for its 12th National Sales Convention, a celebration that honored its people, partnerships, and shared values behind the company’s continued nationwide growth and record-breaking achievements in 2025.
Carrying the theme “THRIVE: Ani ng Tagumpay,” the convention highlighted Forest Lake’s historic ₱5.5 billion sales production in 2025, a significant increase from its ₱3.8 billion sales performance in 2024, and the company’s strongest milestone to date. The theme symbolized the harvest of success made possible through teamwork, perseverance, dedication, and the collective efforts of Forest Lake’s nationwide organization.
Serving as a tribute to the hardworking sales agents, sales leaders, sales support teams, regional sales groups, employees, executives, investors, banking partners, and stakeholders from Luzon, Visayas, and Mindanao, the convention celebrated sales achievements, and recognized the efforts that helped expand Forest Lake’s nationwide presence, strengthen customer trust, and deliver compassionate memorial care solutions to Filipino families.
“This celebration is not only about record-breaking sales–it is about the people behind those achievements,” said Alfred Xerez-Burgos III, President and CEO of Forest Lake Development Inc. “Our sales agents and leaders are the heart of Forest Lake’s success, and their dedication allows us to continue serving Filipino families with dignity, compassion, and care.”
Likewise, Forest Lake used the momentous occasion to reinforce its transformation from the Philippines’ leading memorial park developer into the Philippines’ leading memorial park developer with Total Memorial Care, highlighting its growing ecosystem of memorial care services designed to provide Filipino families with compassionate support during life’s most difficult moments.
Among Forest Lake’s enhanced services are Libre Burol or Libre Haya nationwide, Libing Anywhere, memorial chapels, cremation services, columbarium developments, interment services, and future-ready memorial innovations.
Forest Lake now has 41 accredited funeral homes nationwide supporting its Libre Burol services, making total memorial care services more accessible for families across Luzon, Visayas, and Mindanao. Additional accredited providers are also being added as the company continues to strengthen its Total Memorial Care network nationwide.
“Achieving ₱5.5 billion in sales reflects the trust our customers place in Forest Lake and the commitment of our teams nationwide,” Xerez-Burgos III added. “As we continue to expand our Total Memorial Care services, we remain focused on providing meaningful solutions for every Filipino family.”
The convention also showcased Forest Lake’s continued nationwide expansion and operational milestones, operating 42 memorial parks nationwide–including recently launched developments in Bacnotan, Gapan, and Rosario, which collectively generated hundreds of millions in sales within months after opening.
Forest Lake also announced the Securities and Exchange Commission’s approval of its increase in authorized capital stock from ₱1 billion to ₱4 billion to support further nationwide expansion (new memorial parks and chapels), infrastructure development, and investments in technology and operational systems.
“What began as a small memorial park business has grown into a nationwide organization because of our people, our values, and our commitment to service,” said Alfred Xerez-Burgos Jr., Chairman of Forest Lake Development Inc. “The success we celebrate today belongs to every sales agent, leader, employee, and partner who believed in Forest Lake’s vision.”
“We continue to grow not only by building parks, but by building trust with the families we serve,” he added. “Through Total Memorial Care, we are creating meaningful and lasting impact in communities across the country.”
The gala evening featured performances by AZTER and a special mini-concert by Gary Valenciano, adding to the celebratory atmosphere of the convention. Forest Lake also rewarded its top-performing sellers with an all-expense-paid incentive trip to Bangkok, Thailand from April 22 to 25, 2026, an incentive which included visits to Thailand’s iconic cultural landmarks such as the Grand Palace, Wat Phra Kaew, Wat Arun, and the Floating Market, alongside cultural tours, shopping experiences, and a luxury buffet dinner cruise.
This incentive program emphasized Forest Lake’s continued investment in sales excellence, professional growth, team motivation, and long-term career opportunities for its sellers nationwide, aligned with the company’s belief that its people remain the driving force behind its continued success and evolution in compassionate memorial care.
Xerez-Burgos III shares, “Forest Lake is evolving from the Philippines’ leading memorial park developer into the Philippines’ leading memorial park developer with Total Memorial Care–and our people are the driving force behind that transformation.”
For more information on Forest Lake Memorial Parks and their services, visit their social media pages: Facebook (@ForestLakeMemorialParks), and Instagram (@forestlakememorialparks), and explore hashtags #ABetterPlace, #ThriveAniNgTagumpay, #ForestLakeNSC2026, #ForestLakeCares, #TotalMemorialCare, #ForestLake2026,
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