I had a great time sometime last week at the Bank Bar in BGC as Remy Martin launches Actors Jeremy Renner and Huang Xiaoming in their new campaign dubbed as “One life/Live them”
I like the new slogan of Remy Martin. It is a straight forward definition of the current lifestyle and profession that we have. Yes we may have slashes (multiple jobs, talents and skills) on what we do now but it is not an excuse in celebrating and living the life.
Rémy Martin’s One Life/Live Them campaign encourages consumers to explore and celebrate all their talents. It is a call to live richer, larger lives, to expand the horizon and seize all the wonderful opportunities that life can offer, beyond the one-dimensional paths that former generations could have embraced. To embody this brand philosophy and lifestyle, Rémy Martin is partnering with two talented multifaceted personalities: the American actor Jeremy Renner and Chinese actor Huang Xiaoming.
Here is Jeremy Renner for Remy Martin. I hope he visits Manila again.
International ambassador for Remy Martin, Gan Chian Mei was here in Manila for the launch of the new campaign. She mentioned that the reception of Remy Martin cognac in various parts of the world is very impressive and the brand remains the top lifestyle choice amongst the consumer.
Renner expanded his cinematic skills by creating a production outfit The Combine with Don Handfield in order to produce quality, character-driven content for TV and film. Their company released the crime thriller Kill the Messenger in 2014 and is currently working on the historical tale Knightfall for The History Channel.
Renner is also an accomplished singer and musician, skilled on the keyboards, drums, guitar and vocals, playing in a band since his youth. Although best known as an actor, Renner has extended his creative talents into the field of home renovation, successfully renovating and selling several houses, turning this hobby into a flourishing business with fellow actor and home designer Kristoffer Winters.
A famous actor/musician/model, Huang Xiaoming is also a philanthropist/wildlife lover who adopted twin pandas in his role as an ambassador for the China Conservation and Research Center for the Giant Panda.
Rémy Martin remains committed to the core principles and values that its founders used to establish the company more than 290 years ago. Supporting the community, highlighting skills and revealing the talents of people and nature, honoring craftsmanship and embracing the luxury of time enables Rémy Martin to cultivate the most premium products. It is this depth of history and skillful mastery that goes into every bottle of Rémy Martin Cognac.