The stage is all set for H&M’s first store opening in Manila! The Swedish retail brand will open its doors in the Philippine capital on October 17, 2014 at 9am until midnight at the Mega Fashion Hall in SM Megamall. The first store in Manila will be approximately 3,000 square meters and will encompass three floors offering the country’s fashion lovers the hottest trends as well as timeless basics at the best prices.
“We have been waiting for the best opportunity to be in the Philippines and now the wait is finally over. The Philippines is indeed ready for the next level of fashion and we are so proud to debut our amazing flagship store at SM Megamall! It is such an exciting moment for us to bring fashionable and sustainable design, with good quality at the best price to fashion-conscious Filipinos. At H&M we always have something for everyone, and we can’t wait to welcome all shoppers in Manila to this fantastic store!” says Magnus Olsson, Country Manager of Greater China and South East Asia.
The Philippines’ first H&M store will carry the brand’s full assortment for women, men, teenagers and children, including athletic wear and lingerie. The store’s crisp and bright interiors – reminiscent of expansive art museums and fashion galleries – will be the perfect backdrop to this selection, providing the best shopping experience for every fashion-conscious customer.
The October opening will also coincide with the launch of the brand’s Autumn/Winter 2014 collection, at the forefront of which is the limited edition H&M Studio line. This special collection is all about the modern-day bohemian woman, presenting playful prints, earthy colors and flowy silhouettes. For men, Autumn 2014 mixes Parisian cool with the attitude of London and the sleekness of New York to create a wardrobe for the mod urbanite.
Customers shopping on the opening day will get to experience all of this first hand plus exclusive opening deals! The first 200 in line will get gift cards valued as high as P6,000 each, and opening offers that are up to 50% off. Regular store hours of 10am to 10pm will be resumed on October 20 onwards.