(OPINION) Brand Defamation and Responsible Journalism


I would like to air out my thoughts regarding the most recent article Ive read this morning from Click the City regarding the Madonna tour in Manila.

Who approved this kind of slander on both sponsor and media end? I am quite disappointed that the brand has reached a point where they had to stoop down to this level – to pay sponsored content – in efforts to take the hype of the much-awaited Madonna Manila concert.

True Madonna fans will know that the legend’s concert is a visual spectacle, a show worthy of such price, and many (fans and concert producers, alike) have gone to the rescue to justify its financial cost.

Where is this article coming from, anyways?

Last July 19, the official MMI Live and Globe Telecom Twitter accounts published #MadonnaLiveinManila resulting in massive releases and is still quite the talk of the town.

The presenter, Globe Telecom released a pre-sale for Globe subscribers. This obviously did not sit well with its competitor. The next day, in a feeble attempt to get some share of voice in the whole Madge fiasco, Smart-owned music service Spinnr released #SpinnrMadonna.

They’re now running a flyaway contest for users to get the chance to watch Madonna in Las Vegas.

This isn’t Smart’s competition’s first blow towards its biggest competitor. In fact, when they launched the newest Sun Postpaid plans, they thought it would be a great idea to use the word ‘wonderful’ in its #ChooseBetter campaign. But I digress.

Even if we were to turn a blind eye to the fact that it’s sponsored (aka PAID), the content alone from title down to the footer is quite pitiful. Here’s why:

  • Madonna in Manila is a SOLD-OUT show
  • Is Sun and ClicktheCity.com saying that those who purchased did not make the “better” choice by supporting their idol and watching a legend’s maiden tour in the country?
  • Reasoning, reasoning, reasoning. Madonna = Antman? And Madonna < iFlix????

Last but not the least:

I implore media friends, bloggers, online news sites and influencers alike to make better decisions, especially when it comes to publishing black propaganda like these. It does not only look bad on the brand but also questions your integrity. Haven’t your parents taught you anything? If you have nothing nice to say, don’t say it at all.

And lastly, THIS IS NOT A SPONSORED POST. Oh by the way to all Madonna fans here, I created a spotify playlist for us. Here it is! BEST OF MADONNA


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rodmagaru

Push Awards' Most Popular Entertainment Blogger of 2016, Rod Magaru is a celebrity Blogger who blogs about lifestyle and Entertainment. His Blog is known for breaking news on new projects in TV, Movies and reviews of products, hotels and awesome travel tips. He is also a Social media strategist, accepts hosting & speaking engagement. For inquiries email [email protected]

19 Comments

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  1. Totally agree! Competition is one thing, but we are not a culture that needs to kick sand in the competitor’s face just to get ahead! SUN claims to be the ‘better’ choice, but this is not showing it!

  2. Tama ka, Sir Rod! Hindi lang sa nagpapabango sila ng pangalan, dinudumihan pa nila ang iba, para lang sila ang sumikat! Hindi na ‘better’ yan, mandurugas na lang yan!

  3. Ganyan talaga siguro ang mga desperado, Kuya Rod – alam ng SUN na natatalo sila kaya they’ll do anything to try and stay in the race, even resort to dirty tactics like this! Eto ba ang pinagmamalaki ng SUN na ‘Better?’

  4. MGA GALAWANG MANDURUGAS E. NAKAKAINIS! BIRTHDAY GIFT KO PA NAMAN SANA SA MAMA KO. BWISIT KANG SAYANG PERA! PAASA! DI YAN BETTER, WORSE KA NYO. BOOOOO SUN!

  5. This is a bad idea on the part of smart. But I think this kind of marketing is normal in other countries and Globe did the same black propaganda before. So nothing special about it.

  6. Ganyan talaga siguro ang mga desperado, Kuya Rod – alam ng SUN na natatalo sila kaya they’ll do anything to try and stay in the race, even resort to dirty tactics like this! Eto ba ang pinagmamalaki ng SUN na ‘Better?

  7. Totally agree! Competition is one thing, but we are not a culture that needs to kick sand in the competitor’s face just to get ahead! SUN claims to be the ‘better’ choice, but this is not showing it!

  8. Tama ka, Sir Rod! Hindi lang sa nagpapabango sila ng pangalan, dinudumihan pa nila ang iba, para lang sila ang sumikat! Hindi na ‘better’ yan, mandurugas na lang yan!