BUM is on the brink of something big this season. As it ushers in the hottest season of the year, the “rebel of fashion” is making huge leaps by welcoming into its fold four new, young brand ambassadors who best embody and reinforce BUM’s street-cred: Ella Cruz, Nash Aguas, Jane Oineza, and Diego Loyzaga.
With BUM’s new campaign “Unleash Your RealiTEE”—a street-style-inspired collection that includes summer brights, galaxy prints, and the signature Goth-inspired pieces—Ella is excited about the prospect of trying on different looks.
Fifteen-year-old Nash Aguas is also in that stage. Nash, who became a household name through Goin’ Bulilit, is also going through that transition, from being a child actor to a dashing, young man.
Jane Oineza is a self-confessed “one of the boys.” While she doesn’t mind wearing dresses and girly outfits for her TV guestings and other showbiz stints, the 17-year-old Kapamilya actress admits that she’s more comfortable in jeans and shirts.
Completing BUM’s new “rebel five” is Carlos Diego Loyzaga, the 18-year-old son of Cesar Montano and former actress Teresa Loyzaga, who is now based in Australia.
These five “rebels” dare to break free from the dictates of mainstream fashion and reveal their true style identity. They are encouraging you to the same.
BUM’s Summer 2014 Collection is now available in leading department stores. For more information about Unleash Your RealiTee, visit www.bumequipment.com.ph or follow us “@officialbumph” on Twitter, Instagram or Facebook.
Watch out for BUM’s new rebels in the coming months.
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