Last October I was invited at Flawless office to witness their newly launched Website. Flawless launched an online magazine on issuu.com to replace the brand’s monthly newsletter. Aptly named “Flaunt,” the digital publication is intended to be Flawless’ signature online editorial habitat.
“We launched Flaunt mainly to better get our message across an array of audiences,” shares Rubby Sy, CEO of Flawless. “The problem with newsletters is that only a number of people get to read them and they’re forgettable and lack impact. If you’re not part of our mailing list, the chance of you receiving monthly content from us is close to zero. Likewise, if you do, by chance, receive emails from us, there’s a big possibility that you’ll skip opening what we sent. Launching a digital magazine is the wisest way around these challenges. Not only are we now able to send out our messages across a wider market, we also do so using a platform that evokes the
kind of lifestyle we promote—fun and dynamic yet sensible.”
Also they gave consultations and free assessment of skin types and recommended some of their products. Much like the brand it represents, Flaunt was founded on the premise of making beauty accessible to everyone. From beauty tips courtesy of Flawless’ acclaimed roster of Skin Professionals to stories of human interest, the publication aims to improve the quality of life people have by giving them the tools they need to achieve the most beautiful expression of themselves.
“In more ways than one, Flaunt is an extension of Flawless. This is why my team and myself strive really hard to incorporate as much of ourselves into our content. The Internet offers unprecedented opportunities for readers to engage with ideas and stories beyond those seen in traditional publications. Traditionally, companies have used their websites for sales and marketing. We believe they should also use their websites to publish,” Sy adds.
Powered by Skin Professionals, its main thrust lies in its acclaimed roster of well-trained aestheticians and duly licensed doctors that are stationed in each of the brand’s strategically-located clinics nationwide. Learn more about Flawless’ products and services by calling 584-6807, logging on to www.flawless.com.ph,
liking http://www.facebook.com/FlawlessFaceandBody or following www.twitter.com/myflawless.
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