The black and white commercial is a visual ode to Beckham and his new bodywear collection, born over 18-months in collaboration with H&M.
Set to the song “Don’t Let Me Be Misunderstood” by The Animals, the 30-second spot showcases everything from briefs (at $12.95) to trunks (at $14.95).
BECKHAM
“I’m very happy with the end result,” Beckham said, “and like every fan, I’m looking forward to Super Bowl Sunday.” But Beckham fans have even more to look forward to. H&M are also in the process of hand-painting an equally sensational Beckham billboard in New York’s Herald Square.
The project will be finished in time for the Super Bowl weekend, and H&M have been filming it all to share as a time-lapse video on youtube.com/hm.
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