There are many reasons why it is important for content creators to take courses about content creation and influencer marketing. For me, number one is to learn the latest trends and best practices. The content creation and influencer marketing landscape is constantly evolving. By taking courses, content creators can stay up-to-date on the latest trends and best practices, so they can continue to create engaging content that resonates with their audience. I made this article, taken from Google, for the audience of the ICC Summit right now so that you can add it to your future knowledge advancement about our community.
Another one is to develop new skills and knowledge. Content creation and influencer marketing require a wide range of skills and knowledge, including writing, editing, photography, videography, social media marketing, and analytics. By taking courses, content creators can develop the skills and knowledge they need to be successful. Here is a list of free online courses for content creators and influencers:
YouTube Creator Academy: Vlogging 101. This course is offered by YouTube itself. It covers everything you need to know to get started with vlogging, including choosing a niche, setting up your equipment, filming and editing your videos, and promoting your channel. It is a great resource for anyone who is interested in starting a vlog.
- Google Digital Garage Fundamentals of Digital Marketing This course covers the basics of digital marketing, including topics like planning an online business strategy, search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and email marketing.
- HubSpot Academy Content Strategy Certification This course teaches you how to create a content strategy that will attract and engage your target audience. You’ll learn how to develop a content calendar, write effective content, and promote your content across different channels.
- Later’s Instagram & Social Media Training This training series covers a wide range of topics related to Instagram and social media marketing, including how to create a content plan, design engaging visuals, and grow your following.
- Great Learning’s Free Influencer Marketing Course This course teaches you the basics of influencer marketing, including how to identify and partner with influencers, create effective influencer marketing campaigns, and measure the results of your campaigns.
- Captevrix’s Free Social Media Influencer Marketing Course This course provides you with the tools and knowledge you need to develop and implement a successful social media influencer marketing strategy.
Udemy: Blogging Masterclass: Create a Successful Blog from Scratch This course covers everything you need to know to start a blog, including choosing a niche, setting up your blog, creating content, promoting your blog, and monetizing your blog. It is taught by successful blogger and YouTuber Alex Nerney, who shares his own tips and strategies for success.
I hope this list is helpful!
In addition to the courses listed above, there are many other free resources available to content creators and influencers. For example, many social media platforms offer their own training programs and tutorials. There are also many blogs and podcasts that cover content creation and influencer marketing.
With a little effort, you can find the free resources you need to learn the skills you need to be a successful content creator or influencer.