Rhea Anicoche-Tan, President and Chief Executive Officer of the company, sends a warm invitation to customers as she unveils a new skincare brand, BlancPro, drawing inspiration from the success of premium beauty & wellness brand Beautéderm.
BlancPro, a newcomer to the beauty industry, offers skincare products that are both effective and reasonably priced. According to the company’s tagline, people will “Glow Like A Pro” after using its products. The Luxent Hotel in Quezon City hosted the official launch on June 29.
“BlancPro is tailored to cater to consumers who seek effective yet budget-friendly skincare products. What sets BlancPro apart is its use of quality ingredients, carefully formulated to suit all skin types,” Anicoche-Tan said.
The respected businesswoman further emphasized BlancPro’s commitment to inclusivity, simplicity, and affordability. Tan’s new venture introduces an array of products that address various skin concerns, such as the Milk Body Wash, Sakura Body Scrub, Charcoal Foam, Phyto-Emerald Moisturizing Soap, and Sleeping Mask. This also includes Marian Rivera’s signature endorsement, the Jeju White Brightening and Moisturizing Lotion.
Rhea Anicoche-Tan encourages customers to treat their skin with kindness, much like the company’s official ambassador, Marian Rivera, does, fusing her enthusiasm for good skin and commitment to helping others.
“Marian Rivera has been a dear friend for many years. As the official endorser of Beautéderm Home, her effectiveness in representing the brand has been undeniable, leading my team and me to select her as the face of BlancPro. Marian embodies grace, confidence, and beauty,” the BlancPro CEO shared.
Anicoche-Tan continued, “I welcome Marian to BlancPro family. Like our tagline, she really glows like a pro—and glows from within. Through the years, subok ko nang isa siyang totoong kaibigang maaasahan.”
GMA’s Primetime Queen responded, “Ate Rei is an inspiration to everyone—especially to aspiring entrepreneurs. Hangang-hanga talaga ako sa kanya when it comes to business. She is the real deal. She knows what she’s doing and she really knows her consumers. I am forever grateful for her trust and for the trust of her new company. I believe in the products. At mahal na mahal ko si Ate Rei.”
With the introduction of BlancPro, Anicoche-Tan and Rivera encourage consumers to embark on a skincare journey that combines efficacy with affordability. To know more about BlancPro, visit:
Facebook: blancproofficial / Tiktok: @blanc_pro / Shopee: Blancpro / Lazada: Blancpro