UNIQLO, the Japanese global apparel retailer, today announces that its UT (UNIQLO T-shirt) brand will launch a collaboration collection with Musée du Louvre on February 8th. This commemorative first series is part of a partnership between UNIQLO and the Louvre that will begin from 2021. This collection, which expresses historical masterpieces such as Mona Lisa through the unique interpretations of UT, is refined LifeWear based on the shared desire of UNIQLO and the Louvre to color life through art.
Observing the ‘logic‘ hidden in historical masterpieces
The Men’s UT line, created by English graphic artist Peter Saville, is designed around the theme of “Art and Logic.” Saville has focused on the logic hidden in art – such as the inventory numbers assigned to the works held in the Musée du Louvre, or the “golden ratio” used in the composition of numerous artworks – and incorporated these elements into the designs. The Louvre exhibits 35,000 works in eight curatorial departments. To showcase the breadth of the men’s collection, representative works were selected from four of these departments. Well-known works such as the Mona Lisa, the Winged Victory of Samothrace and the Venus de Milo are reinterpreted through Saville’s urbane graphic style.
Commenting on this collaboration collection, Saville said, “I was intrigued by the fact that at the Louvre, the world-famous Mona Lisa is known as painting ‘No. INV 779,’ which is its internal inventory number. I was inspired by that. Like many people, when I look at works of art I’m also conscious of their constituent geometry. I thought that exploring that viewpoint on a T-shirt would be appropriate for this UT / Louvre collaboration. ”
Men’s and Women’s T-shirts 6 designs Php 790.00 (available in ALL UNIQLO stores)
Men’s and Women’s Hoodies 4 designs Php 1,490.00 (available on UNIQLO.com/ph only)
UNIQLO concluded a four-year sponsorship agreement with Musée du Louvre beginning in 2021. UNIQLO sponsors the “Free Saturday Nights” which offers greater access to the Louvre and the educational program “Mini Discovery Tours”. Along with various other activities conducted in cooperation with the Louvre, UNIQLO will launch an ongoing series of collaboration items. This collection is the first in a series to be launched as part of this partnership..
Musée du Louvre will launch an online store to showcase future collaborations, including the most recent one with UNIQLO. More information on www.louvre.fr
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