Starting July 9, iWant is rolling out its revamped streaming platform, introducing a brand-new look and a sleeker interface designed to put “Filipino feels” at the core of how we stream our favorite shows, movies, and live content across all devices. This marks a significant step in ABS-CBN’s digital transformation and its dedication to viewer engagement.
The grand launch, dubbed “Unlock Your Feels: The New iWant Experience,” was a vibrant event at the ABS-CBN Compound. It was led by ABS-CBN digital head Jamie Lopez, along with President and CEO Carlo Katigbak and COO Cory Vidanes. Jamie Lopez eloquently shared iWant’s deeper purpose, stating, “As your digital home, iWant is where the stories you love meet all the feels you live. A place where we welcome all storytellers and all types of storytelling. Somewhere that we can all be proud of, but most importantly, where we will continue to be of service to the Filipino.”
Jolly Estaris, head of iWant, showcased the app’s new look, highlighting its faster performance, sharper video previews, and seamless availability across smart TVs, smartphones, tablets, and desktops. The event also provided advertisers, creative agencies, and brand collaborators a firsthand experience of the platform’s new features and its emotionally driven content direction.
An interactive “Museum of Filipino Feels” activation, designed in a museum-style format, was a highlight of the launch. It featured some of the platform’s most talked-about and trending titles and was enjoyed by partners and ABS-CBN employees alike.
A Star-Studded Showcase of Content
The event saw the presence of numerous stars and acclaimed creators. The cast of “Love at First Spike”—Emilio Daez, Reign Parani, Sean Tristan, River Joseph, Andi Abaya, Dylan Yturralde, and Lance Reblando—were in attendance, alongside Kapamilya stars Shanaia Gomez and Kaori Oinuma, who are set to headline upcoming iWant Originals. Donny Pangilinan also joined the event, as did acclaimed Filipino directors Ivan Payawal, Red Ollero, and Rodina Singh, and broadcast journalist Jeff Canoy, all of whom shared details about their new and upcoming series exclusively on iWant.
Beyond content from ABS-CBN Studios, the new iWant will now feature select shows and films from GMA (available outside the Philippines), Regal Entertainment, and Viva. This is in addition to its robust lineup of iWant Originals and exclusives, such as the highly anticipated series “Ghosting” starring Fyang Smith and JM Ibarra, “MMK” Director’s Cut, and the BINI Docuseries. Coming this September, fans can look forward to “BINI World Tour Stories,” along with ABS-CBN News and Current Affairs documentaries and titles produced by partners like MavX, The Fat Kid Inside, Project 8, Nathan Studios, Kinetec, and many more.
Accessible and Affordable Filipino Storytelling
To fully experience all these new features and content, make sure to update your iWant app today! It’s available on smart TVs, mobile phones, tablets, and desktops. With exclusive and original titles for just P35 per month, iWant remains one of the most affordable streaming services available. Viewers can also enjoy the iWant experience on portable devices and select platforms, including Chromecast and AirPlay, exploring a richer, more intuitive way to connect with the stories and stars they love anytime, anywhere.
I genuinely believe iWant’s commitment to showcasing and nurturing Filipino content is invaluable, and these updates promise an even better experience for all of us who love supporting local talent.
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