Dermorepubliq Racks Up 30 Million Views with Enigmatic Billboard

Dermorepubliq, TikTok Shop Philippines’ top skincare brand, has stepped forward as the mastermind behind the viral billboard along C5 Southbound in Libis, Quezon City, which has sparked intrigue from an estimated 30 million social media users with its heartfelt plea to salvage relationships.

The billboard, featuring the message “Wag na tayo mag-break, please” (Let’s not break up, please) and signed with the initial “D,” initially sparked speculation among netizens. Celebrity actors like Daniel Padilla and Dominic Roque were swiftly linked to the campaign, given their recent public breakups, fueling further speculation about the identity of “D.”

Gifer Fernandez, a social media influencer, uploaded the original video that went viral. It received thousands of likes, comments, and shares on Facebook alone, and around 20 million views.

Dermorepubliq’s disclosure illuminates the imaginative campaign that underlies the affective attraction. The phrase was created as part of the marketing campaign for Dermorepubliq’s newest skincare invention, a serum containing 5% niacinamide and hyaluronic acid, which has been added to the carefully chosen line of 28 items offered by the local skincare company.

In the same spot, a newly replaced billboard now reads, “Sabi ni D, breakout no more sa tulong ni Dermorepubliq with regular use of 5% Niacinamide.” (D says, no more breakout with the help of Dermorepubliq with regular use of 5% Niacinamide.)

This breakthrough serum aims to innovate skincare routines by addressing common concerns such as breakouts, blemishes, pore refinement, hydration, and oil regulation. Positioned as an essential addition to any skincare regimen, the serum offers gentle yet effective solutions for individuals seeking radiant and flawless skin.

Keith Sta. Barbara, President and Founder of Dermorepubliq, said, “The unveiling of Dermorepubliq as the force behind the viral billboard narrative underscores our commitment to creativity and innovation in the skincare industry.” He emphasized the brand’s dedication to providing science-based products that cater to the diverse needs of consumers.

Sta. Barbara added, “Our mission at Dermorepubliq is to empower individuals to feel confident and comfortable in their own skin. We believe that skincare should be accessible to all and that our products offer effective solutions for a wide range of skin concerns.”

As speculation continues to swirl, Dermorepubliq invites the public to uncover the story behind the billboard’s emotive plea and explore its range of innovative skincare products.