OATSIDE, the oat milk brand that has swept across Asia since early 2022, can often be spotted in cafes and supermarkets across countries such as Singapore, South Korea, Japan, Thailand, Malaysia and Indonesia. OATSIDE is finally coming to Manila in select retail locations and is now available in both its Barista Blend and Chocolate variants.
Singaporean Founder and CEO Benedict Lim began OATSIDE when he saw a gap in the market for a plant-based milk that offers a creamy and malty taste profile that is familiar to people who don’t typically drink plant milks.
“We know that taste is often a barrier for more people adopting sustainable milks, so our goal was to develop an oat milk that could overcome these perceptions. It was a challenge developing the right product with existing setups at contract manufacturers in the early days, so we took the longer approach of building our own production line that allowed us more customization and control over the oat extraction process,” says Benedict.
With my fellow content creator gracing the launch of OATSIDE.
OATSIDE is one of the few “full-stack” plant milk start-ups in Asia. OATSIDE has preserved complete control over their whole manufacturing process, from sourcing Australian oats to oat extraction and filling. This enables for personalization in the creation of our tasty oat milk, as well as the opportunity to assure that only sustainably sourced, high-quality ingredients are utilized. OATSIDE is a plant-based product that is lactose-free, cholesterol-free, and low in saturated fat.
Sustainability has been central to the objective of promoting plant-based milks globally – oat milk production takes 90% less land and water and creates 70% less emissions than cow’s milk production, making it far more sustainable.
OATSIDE is currently available in partner cafes in the Philippines such as PickUp Coffee, FRNK, and Bo’s Coffee; and beginning in May, OATSIDE Barista Blend and Chocolate will be available on the shelves of major retailers nationwide, beginning with Landers and Puregold — as well as on e-commerce platforms such as Lazada and Shopee. The creaminess of OATSIDE Barista Blend adds body to coffees and teas while being neutral enough to enable the coffee and tea aromas to show through. When steamed for latte art, OATSIDE Barista Blend produces gorgeous microfoam, making it a favorite among baristas. OATSIDE Chocolate is a dark, rich chocolate oat drink produced with an Indonesian-African cocoa blend certified by the Rainforest Alliance, no additional flavors, and less sugar than most chocolate milks.
OATSIDE held its official launch in the Philippines at Papakape, Fort Santiago, Intramuros Manila on May 9, 2023 in a true Filipino Fiesta style hosted by Sam YG and Erwan Heussaff in Philippine’s first-ever milk tasting experience.
In partnership with the Moment Group, guests were able to taste Adobo Mouse on a Fried Oat Milk Bar along with other local delicacies that incorporate OATSIDE, showcasing its versatility beyond coffee and drinks. Guests were treated to Oat-Crusted Cheese-Stuffed Arancini on Cauli-Oat Milk Puree, Chocolate Oat Milk Coffee Jelly Shooters and South Cotabato Crumbs with Oatmilk Latte Dip. For dessert, guests had the opportunity to try halo-halo, taho and ice cream—all with an OATSIDE twist.
Sam YG and Erwan Heusaff were thrilled to be part of the experience as well. According to Sam, “I’ve been a fan of OATSIDE from its coffee partners, and I’m so excited that it’s finally reached Philippine shelves!” Meanwhile, Erwan shares that he’s excited to use OATSIDE in his own kitchen: “I’ve tried to make my own oat milk at home because I haven’t found the right one in our markets, but OATSIDE just changed the game for all of us.”
Ofcourse, soon as I got home I tried different ways to enjoy my OATSIDE!
Try it for yourself and find OATSIDE at retailers like Landers and Puregold or online on Lazada and Shopee!