Last weekend, the entire country celebrated National Halo-Halo Day. And just like any other holiday, brands were quick to take advantage of the occasion to push for their products to the public.
During last year’s National Halo-Halo Day, the battle for who gets to take home the crown for the loudest marketing effort were made between Mang Inasal and Max’s Restaurant, with the two offering deep discounts or B1T1 deals on one of their most famous desserts. This year, however, it seems a new contender has given the two chains a run for their money, and it’s no other than homegrown milk brand Alaska.
The week leading up to National Halo-Halo Day, the public has been bombarded by posts from content creators and personalities about how Alaska is joining this year’s celebration by giving out tens of thousands of free halo-halo in various locations nationwide. Locations included:
• Kartilya ng Katipunan, Manila
• Puregold QI Central, Quezon City
• Balintawak Public Market, Quezon City
• Urbiztondo Beach, San Juan La Union
• Tanauan Public Market, Batangas
• Dagupan City Plaza, Pangasinan
• La Trinidad Municipal Grounds, Benguet
• Ayala Malls Legazpi, Albay
• Gaisano Grand Tabunok, Cebu
• Molo Plaza, Iloilo
• NCCC Supermarket Mall VP, Davao
• Cogon Public Market, CDO
Some of those who helped promote Alaska’s summer gift to Filipinos included Davao Conyo, celebrity DJ Mike Lavarez, Starstruck alumni Kyle Vergara, and various food content creators on TikTok and Instagram. Even David Licauco, Barbie Forteza, Andi Eigenmann, and Thea Tolentino made their own posts as well.
Frontloading the efforts is Alaska’s flagship evaporated milk, Alaska Classic Evaporated Filled Milk, which generations of Filipino moms, cooks, and foodie influencers love because of its very distinct milky and creamy taste that’s simply a cut above the rest.
To know more about Alaska, you can visit www.alaskananayclub.com or follow Alaska Nanay Club on Facebook and Instagram.