SMX Convention Center, the largest operator of convention centers in the Philippines, has secured three additional major awards this year, reaffirming its position as a leader in the country’s Meetings, Incentives, Conventions, and Exhibitions (MICE) industry. SMX was named Best Local Convention Centre 2024 – Philippines by APAC Insider’s South East Asia Business Review, Best Convention Center – Philippines at the World MICE Awards, and earned the highly regarded Best Convention & Exhibition Center – Philippines title at the 33rd TTG Travel Awards.
These accolades are proof of SMX’s commitment to excellence and its reputation for delivering first-rate event experiences. The 33rd Annual TTG Travel Awards, in particular, highlights the center’s recognition among travel consultants, tour operators and destination management companies only, underscoring SMX’s leadership in the region. As the only convention center in the country to receive such honors, SMX continues to set the standard for its industry.
Michael Albaña, Vice President – General Manager of SMX Convention Center, proudly accepts the prestigious award at the 33rd TTG Travel Awards 2024 Ceremony, recognizing SMX’s outstanding contributions and excellence in the MICE industry.
With eight branches across key locations in the Philippines—including Clark, Olongapo, Bacolod, Cebu, Davao, Megatrade Hall in Ortigas, and SMX Aura at SM Aura Premier—SMX consistently delivers unmatched versatility and convenience. The center actively supports the government’s efforts to boost tourism, particularly through the development of the MICE sector, which is vital to enhancing the Philippines’ global presence in business tourism. Future growth plans include new venues, notably a larger facility in Cebu that will surpass the size of SMX Manila. This expansion underscores SMX’s long-term commitment to strengthening the Philippines’ standing in the global MICE arena.
“These awards reflect our focus on service excellence and our efforts to continuously push industry boundaries,” said Michael Albaña, Vice President – General Manager at SMX Convention Center. “As the largest convention center operator in the country, we’re proud to help drive the MICE sector forward while delivering exceptional experiences for our clients. We remain committed to innovation, growth, and maintaining our leadership in the market.”
Looking ahead, SMX Convention Center continues to innovate and evolve, ensuring that it remains the premier destination for both large-scale conventions and intimate events, while contributing to the Philippines’ efforts to establish a stronger presence in the global MICE industry.