ASUS Brings AI to Mainstream with New Laptop Lineup


ASUS Philippines today announces the latest additions to its AI PC line-up from the Vivobook, TUF Gaming, and ProArt series, powered by AMD Ryzen AI 300 processors. These new devices deliver top-tier performance for productivity, gaming, and content creation, showcasing ASUS’s commitment to innovative AI experiences. Designed to cater to all types of modern users, these ASUS AI PCs aim to reclaim more personal time by streamlining tasks and improving efficiency, deliver a more immersive gaming experience, and enable smoother, faster, and more immersive workflows.

The Latest AMD Ryzen AI 300 Series Processors

The AMD Ryzen AI 300 Series processors, built on the cutting-edge Zen 5 architecture, represent a significant leap forward in mobile computing. These processors feature up to 12 high-performance cores and 24 threads, delivering exceptional multitasking capabilities and responsiveness. The integration of AMD’s RDNA 3.5 graphics architecture ensures superior visual performance, making these processors ideal for both productivity and entertainment. Additionally, the Ryzen AI 300 Series includes a powerful Neural Processing Unit (NPU) with up to 50 TOPs of AI processing power, enabling advanced AI applications and enhancing user experiences across various tasks.

ASUS Vivobook S 16: Super AI. Stunning style.

ASUS proudly introduces the new Vivobook S 16 (M5606), a reimagined model in the Vivobook S series designed to combine premium aesthetics with exceptional performance. The Vivobook S 16 features an elegant all-metal chassis, measuring just 1.39 cm thick and weighing a mere 1.3 kg. Powered by the latest AMD Ryzen 9 AI HX 370 processor with a built-in NPU capable of 50 TOPS of AI performance, AMD Radeon® graphics, up to 24 GB of memory, and a 1 TB PCIe 4.0 SSD, this laptop ensures both exceptional portability and uncompromising performance. Additionally, its 75 Wh battery offers up to 14 hours of battery life, with fast charging and ASUS USB-C Easy Charge support.

In addition, ASUS Memory Allocation Management technology lets users customize VRAM capacity for the iGPU. This feature is designed to optimize performance for gaming, creative, and AI applications, allowing for smoother gameplay, faster rendering times, and more efficient AI processing.

StoryCube syncs media files across devices and the cloud, acting as a comprehensive file-management assistant. It provides quick access to files by location, timeline, or custom tags and uses AI to automatically categorize people and scenes, saving you time and enhancing your creative workflow. Additionally, the laptop features Adaptive Dimming and Adaptive Lock, which adjust screen brightness and lock the screen based on your presence. Improved AI Noise Cancellation reduces background noise during calls and meetings, ensuring clearer communication.

The Vivobook S 16 is equipped with a stunning 16-inch 3.2K 16:10 120Hz ASUS Lumina OLED display, providing a cinema-grade 100% DCI-P3 color gamut, VESA DisplayHDR True Black certification, and TÜV Rheinland eye care certification. The laptop also features an ASUS ErgoSense RGB-backlit keyboard with a dedicated Copilot Key for quick access to Windows 11 AI-powered apps and Windows Dynamic Lighting for customizable lighting effects. Connectivity options include a USB4 Type-C port, two USB 3.2 Gen 1 Type-A ports, an HDMI 2.1 (TMDS) port, a MicroSD card reader, and a 3.5 mm audio jack, ensuring seamless integration with external devices.

TUF Gaming A14: AI-enhanced Gaming and Productivity

Introducing the TUF Gaming A14 (FA401), the first 14-inch model in its TUF Gaming lineup. This ultraportable powerhouse weighs just 1.46 kg and is 1.69 cm thick, yet it supports up to an NVIDIA GeForce RTX 4060 Laptop GPU with a 100 W maximum TGP, delivering an exceptional gaming experience. The A14 also features dual-channel LPDDR5 memory and two M.2 2280 SSD slots, providing ample storage options. USB power delivery ensures easy on-the-go charging with wide compatibility via USB-C.

The TUF Gaming A14 is equipped with an AMD Ryzen 9 AI HX 370 processor, boasting 12 cores, 24 threads, and a built-in NPU capable of 50 TOPS of AI performance. This makes it ideal for AI-driven tasks such as eye-gaze correction and using Windows Copilot tools like email summarization with lower power consumption. The future of computing has artificial intelligence at its core, and local AI performance will become crucial to avoid long wait times and high costs in the cloud.

Additionally, the NVIDIA RTX AI platform enhances over 500 AI-powered games and applications, including photo and video editing, image generation, and programming. Gaming features like DLSS Super Resolution, Frame Generation, and Ray Reconstruction ensure excellent performance on the 2.5K 165 Hz NVIDIA G-SYNC-compatible display. The TUF Gaming A14 is designed to meet the needs of gamers and professionals alike, offering a perfect blend of power, portability, and advanced AI capabilities.

ProArt P16: Creativity Unrivaled, Anywhere

The latest addition to the ProArt laptop line-up, the ProArt P16 (H7606) is a 14.9 mm-thin and 1.85 kg-light powerhouse that unleashes boundless creativity. This NVIDIA Studio-validated laptop packs a GeForce RTX 40 Series Laptop GPU, providing powerful graphics and 321 TOPS advanced AI performance. It also features up to a 50 TOPS AMD Ryzen AI 9 HX 370 processor, delivering exceptional processing power. With an advanced thermal design for peak performance, up to 32 GB LPDDR5X RAM, and a 1 TB PCIe 4.0 SSD, it effortlessly handles demanding tasks. Its 4K ASUS Lumina OLED touchscreen ensures precise color accuracy for flawless proofing, while versatile I/O ports allow seamless connections to all the user’s peripherals.

With AI-enhanced creative features such as the exclusive StoryCube and MuseTree apps, along with the ASUS DialPad, a dedicated Copilot key, and a long-lasting 90 Wh battery, ProArt P16 (H7606) transforms any setting into a fully-fledged creative studio. 

Availability and Pricing

The slim and light Vivobook S 16 (M5606) is priced at PHP 84,995. It comes with a free lifetime license for Office 2021 Home & Student and a complimentary 1-year subscription to Microsoft 365 Basic, which includes 100GB of cloud storage and access to Office apps and files across multiple devices.

Ideal for on-the-go gamers, the TUF Gaming A14 (FA401) is available for PHP 104,995 and includes a free TUF Gaming-exclusive backpack.

Both the Vivobook S 16 (M5606) and TUF Gaming A14 (FA401) are eligible for the ASUS 4A Service and Quality warranty package. These models will be available starting in August at ASUS and ROG Exclusive Stores, as well as Authorized Resellers nationwide.

For professional creators, ProArt P16 (H7606) will be priced at PHP 199,995.00 and will be available soon with the ASUS 4A Service and Quality warranty package. Inquire at an ASUS Exclusive Store, or  Talk to an Expert now to reserve a unit.

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