So as you all know, I stopped attending premiere nights because I wasn’t able to understand movies due to fans’ nonstop screaming. I actually prefer special or advance screening because those were really intimate and exclusive. Thanks to Mossimo, one of the country’s favorite casual wear brands, as they hold a screening to the much anticipated movie War for the Planet of the Apes.
It was also a time to welcome exciting lineup from Mossimo as they kick off the Fall 2017 season with a capsule collection featuring its first collaboration with FOX International.
“Mossimo X War for the Planet of the Apes is a celebration of our partnership with FOX International and the first of many in our planned series of collaborations with popular stylists and big name brands,” shares Alex Bautista, Mossimo’s VP for Product. “With the Planet of the Apes franchise having created a cult following and being a box office success not only in Hollywood but around the world, we felt like the look and feel of the movie would greatly complement our upcoming Fall 2017 collection.”
I actually like the capsule collection as it features a line of comfy tees and pullovers, 100% cotton unisex tops, with eight graphic designs that continue to tell the tale of the ongoing battle between the humans and their primate counterparts.
Poignant scenes and iconic, artful slogans from the movie are the highlights and will definitely catch the eyes of faithful Planet of the Apes fans and Mossimo aficionados alike.
Mossimo X War for the Planet of the Apes is also a perfect match to the brand’s Fall 2017 collections, aptly named “Jungle Book” and “Re-volution.” A fun update to safari-inspired clothing, the collections play around with earthy tones, black camou, and fatigue prints that are not only up to trend but also extremely comfortable and wearable. Pieces are still reminiscent of streetwear but offer that high street look and feel that avid Mossimo fans know and love.
So last weekend I brought my hoodies to my staycation in Laguna. Below is the design I preferred. I love it gray!
“Our Fall 2017 collections, “Jungle Book” and “Re-volution” focus on items that are not traditional Mossimo apparel that have been offered before,” continues Bautista. “This is another experimental move that we feel will not only benefit the brand, but will further establish Mossimo as a flexible and relevant addition to your lifestyle.”
Was very glad to see my fellow bloggers and influencers at the event.
The new Mossimo X War for the Planet of the Apes collection will be available in select Mossimo stores this July 2017. For more information on Mossimo and their latest collections, you may follow Wear Mossimo on Facebook and @WearMossimo on Instagram.