I am a silent Justin Bieber fan. When I say silent I mean, not going to concerts and gigs but I make sure I am updated with his latest hits and song collaborations. In fact when Despacito by Luis Fonsi featuring Justin Beiber hit Spotify sometime last month and ranked second worldwide, I was the few ones who silently abusing the replay button.
That is why when Ive heard of a special project from Oxygen, one of my favorite clothing brands here in the Philippines is tying up with my Bieber, I said YES without second thought to the launch invitation!
The Oxygen and Bieber Collection is a line of licensed merchandise in partnership with Bravado and MCAA Universal. Of course everyone is excited that all of my closest friends simultaneously said YES to attend the event. Oxygen is a lifestyle brand that caters to fashion, music and youth culture offering a complete range of apparel, accessories, and fragrances. Joyce Pring hosted the VIP shopping event!
I believe this is the first-ever partnership with Bravado and MCAA Universal with a global Filipino fashion brand, Bieber himself has teamed up with homegrown clothing line Oxygen to drop his latest exclusive streetwear collection that has already caught the attention of street style fans, Belieber or not.
The Oxygen x Bieber Collection is composed of cool graphic tees, pullovers, bomber jackets, caps, and hoodies that take heavy inspiration from the pop star himself and his hit album, Purpose. Rev-up your street wear game and take picks from the Oxygen x Bieber collection. Here are a few pieces we have our eyes on:
I love all of the white shirt designs! I was able to secure one of these! I was thinking of getting some for my brother but the sizes at the VIP Shopping event ran out faster.
“As a brand that is inspired by both streetwear and music, we believe that Justin Bieber would be the perfect partner for this collaboration as he is globally known for his music and his fondness for streetwear,” shares Oxygen Brand Director, Jeff Bascon. “And he constantly reinvents himself, just like how Oxygen continues to evolve in fashion to keep up with the youth’s edgy but relaxed style.”
Look at these jackets! I bought one (second photo) to match with the Jeans and style I am working on come rainy season.
Aside from other fashion and lifestyle blogger friends who attended, Tom Taus performed and scratching the beat before us with classic hits from Justin Bieber.
Hit the streets with the relaxed stride of a true-blue New Yorker with the collectible hoodie, which features the songs we loved from Purpose. On the other hand, the pullover can even be paired with light chinos for a look that’s more chill with a touch of edginess.
For updates on the Oxygen X Bieber collection, visit oxygenfashion.com, Like Oxygen Clothing on Facebook or Follow @oxygenclothing on Instagram and Twitter.