Yesterday I graced one of the awesome events on the road. With the scorching heat of the summer you probably tell I’m crazy but this one is worth a visit! SNICKERS launched the initiative by giving away free temporary Don’t Drive Hungry license plates and car stickers at the Capital Commons Carpark, which are great reminders of the brand’s message to drive safe by not driving hungry.
I am actually envious of the motorists who joined and participated because I actually wanted to have one, but sadly, I already got my licensed plated a year ago, to no avail. The event was indeed successful and I saw many of them happy with their personalized plates.
A study released by a top global navigation app revealed that Metro Manila was named as “having the worst traffic on Earth.” In the survey’s “Driver Satisfaction Index” the Philippines also did poorly, with a score of 3.9 (10 being satisfying and 1 being miserable). Manila also topped the survey for the longest time spend commuting from home to office with an average time of 45.5 minutes, though some motorists report much longer travel times especially during rush hour.
Aside from getting free temporary license plates, motorists were also invited to support the Don’t Drive Hungry Initiative by posting on their experience with the hashtag #dontdrivehungry
SNICKERS is all about satisfying those hunger moments because we recognize that you aren’t you when you’re hungry. Given the traffic situation in the Philippines, hunger can make drivers do crazy things. By giving out these temporary license plates, we want to remind drivers, drive safe, don’t drive hungry,” said Fui Ching Phua, MARS Southeast Asia Marketing Manager.
For more details on SNICKERS® Don’t Drive Hungry initiative, visit the SNICKERS® Philippines Facebook page.
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