ABS-CBN’s consistent top-rating primetime series “Nathaniel” became the most watched program in the Philippines last Friday (Sep 25) as its highly anticipated finale scored an all-time high national TV rating of 42%, almost triple the rating of its rival program “Marimar” (17.4%), according to data from Kantar Media.
ABS-CBN continued to rule the next day with “MMK” claiming the number one spot on the list of most watched programs in the country last Saturday as it featured the life story of banana cue vendor turned “The Voice Kids” season 2 champ Elha Nympha. The inspiring “MMK” episode captured the hearts of TV viewers and earned a national TV rating of 31.9% versus “Magpakailanman” with only 24.3%.
“It’s Showtime,” meanwhile, significantly increased its viewership last Saturday (Sep 26) during its “Showtime Kapamilya Day: The ANIMversary Kick Off” at the Araneta Coliseum. It scored a national TV rating of 22.5%, up from 17.3% last Thursday (Sep 24) and 18.8% last Friday (Sep 25).
ABS-CBN’s newest weekend game show, “Celebrity Playtime” hosted by Billy Crawford, also impressed viewers as it debuted strongly with a national TV rating of 28.7%, almost a 10-point lead over its rival program “24 Oras Weekend” (19.9%).
Kantar Media uses a nationwide panel size of 2,609 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has only 1,980 homes based solely in urban areas that represent only 57% of the Philippine TV viewing population.