Lazada, Southeast Asia’s leading online shopping and selling destination, kicks off its Big App Sale on 21 May 2015. The four-day event promises to bring the best mobile app-exclusive promotions across all product categories to consumers in the Southeast Asia.
This exclusive sale extravaganza brings the best deals to thank Lazada’s rapidly growing number of app users for their support. Since the company launched the Android app in June 2013 followed by the iOS app in January 2014, mobile app downloads have reached over 11 million to date in the region. The Android app has consistently ranked among the daily top four shopping apps in Southeast Asia. In April this year, the iOS app has been featured as a recommended shopping app about 70 times daily on the regional App Store.
The Lazada Big App Sale
The Lazada Big App sale kicks off on 21 May offering four different promotions for shoppers to get the maximum value from their purchases via mobile apps. App users can enjoy crazy deals each day at 9am, 12pm, 6pm and 9pm. For additional value, Lazada app users can enjoy an extra 10% discount off a selected category every day, and vouchers giveaways. There will also be a ‘PhP 99 Store’ with 100 deals priced at only PhP 99.
Lazada Philippines is also excited to announce the first-ever Globe Sunday promo where an exclusive 10% discount voucher will be available to Globe prepaid, postpaid, TM and Tattoo customers on Sunday, May 24. This additional discount is valid for purchases made on the Lazada Mobile App and is applicable on all items. Globe Sunday is the first exclusive promo to run after the recently signed partnership between the country’s no.1 mobile brand Globe Telecom and the largest e-commerce player, Lazada Philippines.
The Rise of Mobile and Mobile Apps
According to Google’s Consumer Barometer 2014 report, smartphones (41%) and tablets (15%) are the most commonly used mobile devices in the Philippines, as compared to computers (36%). This mobile-first consumption changes the way consumers now browse and shop online.
Lazada has also seen a surge in mobile app downloads across the region, which has grown over 75% since December 2014. There were approximately 1.5 million or close to 50,000 downloads per day in April alone.