Market-leading economy mobile device innovator DTC further solidifies its position in the global mobile industry as it unveils five key local professional basketball athletes as its first brand ambassadors in an exclusive media event at the Diamond Hotel in Manila. All renowned icons of their own league, DTC chose the quintet for their dedication, revolutionary style and powerful performance – similar traits shared by DTC. Today officially marks the beginning of an exciting partnership between DTC and the five ballers as they formally enter an exclusive ambassadorship contract with the mobile device giant.
The all-star ambassador roster showcases one player each from five outstanding teams, including Rain or Shine shooting guard Ryan Araña, Air 21 point guard Simon Atkins, Talk ‘N Text power forward Rommel Niño “KG” Canaleta, 3-time PBA All-Star Meralco Bolts shooting guard Gary David, and 11-time PBA All-Star Redbull point guard Willie Miller. This is the first time that DTC has launched its own ambassadors since the company’s founding in 2011, making the said athletes the company’s pioneer advocates. Their addition is expected to bring the brand closer to its consumers.
As five of the most exceptional players in the league, they symbolize active but practical living, which DTC consumers also exemplify. Ferdinand Buensalida Jr., General Manager for DTC, elaborates on the partnership: “DTC is a brand that capitalizes on a strong commitment to customer satisfaction through the power of innovative technology and human ingenuity.
We consider our people as one of our best assets.” He adds, “picking our pioneer ambassadors came as a no-brainer. They are all the crème de la crème of their field and we are honored to welcome more people into our team who share our mission of putting dedication, skills, performance, style and creativity at the heart of everything. These fine gentlemen are an epitome of what DTC is all about, and we’re glad that more than affiliates, they are now friends of the brand.” Only a few months shy of its third anniversary in the industry, DTC anticipates a more power- packed year with the addition of their first brand ambassadors, plus new smart gadgets in the pipeline, which are expected for release before the third quarter of 2014 ends.