THIS 2013, there are three Original Pilipino Music (OPM) acts that you must watch out for. Young, talented, and oozing with mass appeal, they are a glimpse of the future of the Philippine music industry. We’re talking about rock band Letter Day Story, balladeer-songwriter Myrus, and boy band 1:43 (pronounced as “one forty-three”). These three, who are all managed by public relations and social media expert Chris Cahilig, have been making waves across all media platforms.
LETTER DAY STORY.
Composed of rockers Aldrick “Dex” Yu, John Oliver “Oli” Agustin, Chrisanthony “Not” Vinzons, and Emil Joseph “EJ” Arabit, won the Best Rock/Alternative Recording trophy at the 2012 Awit Awards for their song “Save Me.” They won over the other nominees, who are all more established and highly-respected bands and solo artists. Their latest digital single, “Maiwang Mag-isa” written by Agustin is currently receiving a lot of airplay over radio stations nationwide.
Earlier, Letter Day Story also won at the 2010 Awit Awards for their song “Martilyo,” which they recorded with Gloc-9, also for Best Rock/Alternative Recording. They’ve recorded 11 singles that all made it to the Pinoy MYX Countdown. They released three albums namely “Sulat Aral Kuwento,” “Sama-Sama,” and “Breakaway” all from Sony Music. Likewise, they endorsed brands including Revicon Forte, Mossimo, Vans and AXN. They’ve also appeared in many TV shows including “Umagang Kay Ganda”, “Unang Hirit”, “Music Uplate @ ABS-CBN” and have performed in major shows organized by MTV, MYX, and Alliance Francais (Fete dela Musique).
MYRUS.
In a few weeks, the public will hear three of Myrus’ compositions as soundtracks of the most anticipated primetime soaps in ABS-CBN. His original composition for his co-talents 1:43, “Sa Isang Sulyap Mo” will be one of the soundtracks of Coco Martin’s new fantaserye “Juan dela Cruz” while “Pusong Lito” and his new hit single “Hiling” will be included in Angeline Quinto’s romantic comedy soap, “Kahit Konting Pagtingin.”
Myrus has proven himself not only as a singer, songwriter, vocal arranger, producer and creative artist but also as an effective and dedicated advocate for the local music industry. He earned everyone’s respect as an OPM activist during his stint as the Project Head of “Tunog Natin.” In December, Myrus was declared as a UH Morning Star by the GMA-7 morning show, “Unang Hirit.”
Myrus is acclaimed as “The Sentimental Prince of OPM” because of his romantic flair and smooth vocals. He has won prestigious awards including a Gold Record for his debut album “Love Cycle” under Sony Music, an ASAP 24K Artist Award, the Top Entertainment Award for Best RnB Artist and nominations in the 2010 Awit Awards and the First Philippine Radio Music Awards.
1:43 (ONE FORTY-THREE)
is currently the hottest and most popular boy band in the Philippines, and they have steadily and impressively expanded their fan base in just two years. The 1:43 hit, “Sa Isang Sulyap Mo” has topped numerous year-end music charts of 2012 and the song’s music video was hailed as one of the Most Viral Videos of 2012 according to YouTube Philippines. To date, its official music video, reposts and lyric videos have received over 30 million views on Youtube. It is also one of the most downloaded songs in MyMusicStore, Videokeman, iTunes Philippines, and Sun Cellular and ranked No 2 in the Philippine Music Charts tally for 2012, next to Gloc-9’s “Sirena.”
The best thing about 1:43 is that they are living proof that Filipino talents can successfully hold their own against the K-Pop fever. Their powerful mass appeal led to their guestings in “ASAP,” “KrisTV,” and in “Sarah G” to name a few. 1:43 have been declared as one of the UH Morning Stars of the GMA-7 morning show, “Unang Hirit”.
Composed of Anjo Resurreccion; Goldmon Aquino; Kent Malunda; and Yuki Sakamoto have recorded two albums– “Time for Love” and “Sa Isang Sulyap Mo” under MCA Music and were included in OPM compilation albums “Tunog Natin: Songs from Home” and “40 Most Requested Love Songs.” They have been nominated twice in the Awit Awards for Best Christmas Song and Best New Group.
The boys of 1:43 are expected to duplicate their success in 2012 with the chart-topping single “Halika Na” and numerous product endorsements line-up. With the popularity of foreign musical acts in the Philippines, it’s inspiring to know that there are still original Filipino acts like these three, that are going strong and holding up high the banner for OPM.