Filipino music is louder than ever, and Spotify is giving fans new ways to champion local artists they love. The world’s leading music platform launches Spotify Tatak Pinoy Live, a fan-powered stage where every vote takes Filipino artists from daily playlists to primetime.
Building on the Tatak Pinoy playlist — Spotify’s flagship hub for Filipino music, featuring the latest and greatest in Pinoy Music across all genres — the show brings to life what 97% of Filipinos say about Spotify: that it helps them discover and celebrate local tracks, artists, and genres. In partnership with TV5’s Vibe, a fan-driven music countdown program, Spotify Tatak Pinoy Live turns fan passion and streaming power into action by letting listeners decide which Filipino artist headlines the stage each month, championing the artists they love.
“Filipino fans have always been at the heart of how local music is discovered and shared,” said Kossy Ng, Head of Music for Spotify Asia. “At Spotify, we’ve seen how streaming has evolved from a medium for passive listening to a platform for rallying behind artists. Spotify Tatak Pinoy Live builds on that passion to give fans a more active role in shaping the moments that celebrate Filipino artistry.
A recent Spotify survey revealed that 95% of Filipino listeners feel connected to the artists they listen to on the platform. Now, Spotify Tatak Pinoy Live is turning that connection into a shared celebration by letting fans vote for their favourite artists and create a meaningful onstage moment together.
Vote. Stream. Be part of the movement.
Spotify Tatak Pinoy Live puts the power in the hands of the Filipino fans. For each cycle, three tracks from the Tatak Pinoy playlist will be nominated, and listeners can vote directly on Spotify to decide which artist will take the stage.
Voting is simple:
- Search for the ‘VIBE with Tatak Pinoy’ playlist on Spotify and tap the voting banner.
- Cast your vote. Free users get one vote per day, while Premium users enjoy three.
- Share your vote on social media and tune in to VIBE on TV5 to see who takes center stage.
Spotify Premium users can also unlock exclusive perks, from extra votes and access to live performances to meet-and-greets, exclusive merch, and even a chance to be featured on TV, turning fandom into real-life experiences. Premium users can check their Spotify app for an invitation to join. Each user may only submit one entry, and entries will be accepted until November 4, 2025, 11:59 PM.
Meet the first-ever Spotify Tatak Pinoy Live nominees
From L-R: pop-alternative rock band Over October, indie-alternative band Dilaw and pop artist Arthur Miguel
Kicking off the first-ever set of Spotify Tatak Pinoy Live are three standout artists reflecting the vibrance of today’s Filipino music scene. Pop-alternative rock band Over October brings heartfelt storytelling with “Dahan”, indie-alternative band Dilaw showcases their raw emotion and lyrical depth with “BLACK N’ WHITE”, and pop artist Arthur Miguel captures modern romance with his love anthem “Sulyap.”
Together, these artists spotlight the range and talent of today’s Filipino music — each with a distinct sound that continues to resonate with listeners across the country.
Fans can now cast their votes and stream through the ‘VIBE with Tatak Pinoy’ playlist on Spotify to crown their chosen artist as the Spotify Tatak Pinoy Live headliner. Every play and every vote is a testament to the power of Filipino fans in championing Pinoy artists and uplifting the local music scene.
Voting for Cycle 1 runs until November 4, 2025. Don’t miss your chance to vote! Tune in to Spotify Tatak Pinoy Live on TV5’s Vibe and listen to the ‘VIBE with Tatak Pinoy’ playlist, only on Spotify.
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