I’m excited that the Hotel Sales and Marketing Association (HSMA) is bringing back its highly anticipated September Online Sale (SOS) 2025. As a longtime fan of this initiative, I’ve always appreciated how it makes travel more accessible. This year, the event returns with a bang, offering Filipino travelers up to 75% off on accommodations, dining, and leisure packages from nearly 100 participating hotels and resorts across the country.
Running from September 1 to 30, 2025, the SOS 2025 is the perfect way to book your next getaway, allowing you to secure incredible deals for stays that can be used until 2026 and even 2027. It’s the ultimate way to show some love to the Philippines while saving big.
Now in its 6th year, SOS has become a trusted platform for Filipino travelers looking for both affordability and quality. Under the theme “Discover the Best Stays in the Philippines,” SOS 2025 highlights experience-driven packages curated for families, couples, barkadas, business travelers, and even fur parents.
This year’s edition highlights the Department of Tourism’s flagship campaign, Love the Philippines, underscoring HSMA’s commitment to support the DOT’s focus on the domestic market and encourage more Filipinos to explore local destinations.
The September Online Sale (SOS) 2025 makes booking your next trip easier than ever. Forget the hassle of crowded travel fairs, battling Metro Manila traffic, and scrambling for parking. This month-long event lets you browse and book the best hotel and resort deals right from your home. With a full month to decide, you have plenty of time to explore all the options and find the perfect getaway without any pressure or time constraints.
“SOS provides a more relaxed, flexible, and accessible booking experience that truly puts travelers first,” said Ma. Celeste Romualdo, HSMA SOS Project Head/Director for Membership. “Our platform, accessible via hsma.org.ph/sos, eliminates the stress of traditional travel fairs while delivering even better value.”
Unmatched variety
As an initiative organized by HSMA, made up of the best sales and marketing leaders from the country’s top hospitality establishments, SOS 2025 guarantees the best and lowest rates available for the entire month of September, compared to other booking platforms. Travelers can enjoy discounts of up to 75-80% percent on accommodations nationwide, along with special offers on hotel and resort restaurants, social banquets, corporate meeting functions, spa treatments, fitness packages, and wellness experiences.
SOS 2025 Deals
The scope and variety of hotel and resort offers from Hotel Sales and Marketing Association member properties include:
– City escapes—Staycations in Makati, Manila, Pasig, Quezon City, Alabang, BGC, Pasay, and Parañaque with packages as low as ₱2,800 per night.
– North and South Luzon adventures—Scenic Tagaytay and Batangas resorts, Baguio city breaks, and Rizal highland getaways with discounts up to 63%.
– Island destinations – Palawan, Boracay, Cebu, Bohol, Iloilo, and Davao resorts offering 3D2N packages, family suites, Halal-friendly stays, spa credits, and island-hopping tours with validity until 2026–2027.
– Special packages – Muslim-friendly dining, pet-friendly rooms, wellness escapes, and bundled family offers with extended validity windows of up to two years.
During the booking period, browsers only need to visit the HSMA website by typing hsma.org.ph/sos to view the extensive lineup features properties strategically organized into regional clusters for easy browsing: Manila and Makati; Pasig and Quezon City; Alabang and Bonifacio Global City; Pasay City and Parañaque; South Luzon; North Luzon and Rizal; Palawan, Davao, and Bicol; Cebu, Bohol, and Iloilo and Boracay.
Carefully designed experiences
“HSMA is excited to give travelers not just discounts but carefully designed experiences across all regions of the Philippines. Through SOS, we’re making world-class hospitality more accessible while boosting our domestic tourism industry,” said Loleth So , HSMA President.
“Love the Philippines finds its perfect partner in SOS. Together, we invite Filipinos to rediscover our destinations, support local tourism workers, and celebrate the richness of our country,” added Assistant Secretary Sharlene Batin, Department of Tourism.
“What makes SOS truly special is how our member hotels and resorts unite for one cause: to give travelers the best value while showcasing the breadth of Philippine hospitality. This collaboration is our way of ensuring that every Filipino can discover world-class stays right here at home,” said Tet Romualdo, HSMA Director of Membership and Project Lead for SOS.
“This year’s SOS is not just about discounts, but about curating meaningful experiences — from family-friendly vacations to wellness escapes and even pet- and Muslim-friendly packages. We want every traveler to find a stay that feels tailor-made for them,” said Amie Villena, HSMA Vice President and Co-lead for SOS.
As the Philippines continues to showcase its world-class hospitality and breathtaking destinations, SOS 2025 represents the perfect opportunity for travelers to discover exceptional stays at unbeatable prices. Whether planning a romantic getaway, family vacation, business trip, or wellness retreat, SOS offers something for every type of traveler.
Mark your calendars for September 1, 2025, and prepare to explore the best the Philippines has to offer. Vouchers purchased during SOS 2025 are valid for one year or more. Visit www.hsma.org/sos to start planning your next adventure and secure incredible deals on the country’s finest destinations. Follow HSMA on Facebook and Instagram (@hsmaphilippines) for updates.
DTI Permit: DTI Fair Trade Permit No. FTEB-235331, Series of 2025.
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