Global Superstar LISA & LLOUD CO Announced New Deal with RCA Records

I’m very glad to hear that today, world renowned rapper, singer, dancer, and style icon Lisa (Lalisa Manobal) and LLOUD Co. announced a new partnership with RCA Records. Under the deal, LISA will release new solo music with RCA Records and have full ownership of all her recordings. This artist-first approach further demonstrates LISA’s ability to push boundaries in the music industry.

On signing with RCA Records, LISA shares: “I’m super excited to be joining the RCA family, and I am confident they are the best team to create a bigger movement in my solo career. Looking forward to showing the world everything we have been preparing.”

“We are incredibly proud to partner with LISA and LLOUD CO.! LISA is a multidimensional talent and an irrefutable global force. We are thrilled to welcome her and her team to the RCA Records family,” adds Peter Edge, Chairman & CEO, RCA Records, & John Fleckenstein, COO, RCA Records.

In signing with RCA Records, Lisa continues to solidify her place as a global force, as the label is home to some of the world’s most prominent and creative artists from around the world, including A$AP Rocky, Becky G, Doja Cat, Foo Fighters, Justin Timberlake, KAYTRANADA, Latto, Mark Ronson, and P!NK, Steve Lacy, SZA, Tems, Tate McRae, Victoria Monet, WizKid, and many more.

LISA is best known as a member of the K-pop girl group BLACKPINK, one of the most popular girl groups in history. With this new partnership and the announcement of LLOUD CO., she is ushering in a new era as both an artist and an entrepreneur. Launched earlier this year, LLOUD CO. was founded by LISA in an effort to create a platform to showcase her overall vision in music and entertainment that pushes boundaries.

Beyond her success with BLACKPINK, LISA has broken several records globally as a solo artist. With the release of Lalisa in 2021, she was the first female artist to sell nearly 750,000 copies in the first week in South Korea. “Lalisa” and “Money” charted in the top 10 of the Billboard Global 200, while “Money” also holds the record as the longest-charting song by a solo female K-pop artist on the Billboard Hot 100 in the US and on the U.K. Singles Chart. LISA broke three Guinness World Records in 2023 as the most Instagram followers for a K-pop artist (currently at 102 Million followers on the platform), she is also the first solo K-pop winner at both the MTV Video Music Awards and the MTV European Music Awards.

Outside of music, LISA is set to star in the upcoming season of the hit HBO Original series, The White Lotus, season 3. This role will mark her major on screen debut and is filming in her native Thailand.

Along with her global dominance in music and unparalleled stage presence, she is known for her unique fashion sense and trendsetting style, making her a prominent force in the global fashion industry. She has had several major partnerships and is currently the face of Bulgari. 

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